- Colorado sports betting bill SB131 has passed through the House.
- The aim of the updated sports betting bill limits advertising and deposit amounts.
DENVER – There’s been an update to the sports betting market in Colorado with a new bill passing through the House that would impact the industry overall.
The new legal sports betting bill wouldn’t take away sports betting in Colorado, but it would implement restrictions on gambling advertisements, restrict credit card deposits, and limit how often a user is allowed to deposit into their account.
The bill SB 131, passed through the house with a final vote of 50-13 on Friday and now becomes one step closer to becoming a law.
The Specifics
Getting more into the sports betting limitations presented by the bill, they all aim at problem gambling, with 2025 reporting that over $6.3 billion in wagers were accepted at online sportsbooks. A 130% increase since 2020.
With that, players will not be able to make more than six deposits within a 24-hour span. Mass media marketing will also be prohibited as far as promotional texts, emails, and notifications from sports betting apps. All credit card deposits will also be prohibited.
Within the advertising restrictions, no ads will be permitted during late hours between 8:00 p.m. and 10:00 p.m. in the state. They are also not allowed to target an audience under the age of 18.
Any legal sports betting site caught violating any of these new restrictions could face up to $25,000 in fines. If the bill is approved by Governor Jared Polis, it will go into effect in August of 2026.
