Low Hold at WynnBet Takes Focus on Celtics Success

Written By:

Michael Molter

Published On:

May 23, 2023 10:34 AM

Boston Celtics
  • WynnBet held 3.14% of sports betting action in April.
  • Success from the Boston Celtics may influence the low hold percentage.
  • DraftKings and FanDuel continue their sportsbook market domination.

BOSTON – Bettors at WynnBet took control in April according to the most recent Massachusetts Gaming revenue report.

Taking in only $22.8 million in bets (the second-lowest of the six Mass online sportsbooks), WynnBet kept only $463,005.74 in revenue. This allowed bettors to keep almost 98% of their action.

For April, the revenue hold percentage averaged at 10.58%. Only Barstool (7.98%) and Caesars (8.66%) held less than 90% of bets taken for the month. Meanwhile, BetMGM led the group at almost 11%.

On the retail side, it was WynnBet’s host that locked in over half the handle. Encore Boston Harbor reported $7.98 million in bets placed but had a similar result to WynnBet.

But, even with a 3.14% hold, the $250,766 kept still exceeded the halfway mark for legal sports betting in person.

Mass. Sports Betting Revenue (In-Person): April 2023

Sportsbook: Betting Handle: Taxable Revenue (15%): Hold Percentage:
Encore Boston Harbor $7.98 million $230,808.00 3.14%

Reliant On The Celtics

The Boston Celtics success in April could be a factor for bettors’ success over sportsbooks. Going 7-3 in April, the Celtics covered the spread eight times.

Only an underdog to the Philadelphia 76ers by four on April 4, the Celtics are underdogs for the first time since in Game 4 vs the Miami Heat.

Going 4-6 SU and ATS in May, the Celtics now find themselves with +1400 odds to win the NBA Finals down 0-3. Unless they can turn it around, the May revenue report should be a success for the Massachusetts sportsbooks.

Other Notes:

  • This marks the second straight month of DraftKings taking in over $250 million bets online. FanDuel, the next highest, saw their settled wagers decrease from $181 million (March) to $172 million (April).
  • Barstool, BetMGM, Caesars, and WynnBet make up less than a fifth of the Massachusetts sports betting market. DraftKings and FanDuel hold roughly 81% of the industry.
  • Massachusetts benefitted roughly $12 million in April from legal sports betting in Massachusetts. In total, $21.4 million marks the sports betting tax benefits for Mass.

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Ben Fiore

Michael Molter

Michael Molter has worked with LegalSportsBetting since 2018 starting as a content writer. Now the Director of Content, his work analyzes how laws, licensing, and compliance directly impact bettors and operators across jurisdictions. His research has been cited by NASDAQ, Research Gate, and PokerNews, as well as in academic reports from Villanova, Seton Hall, and Fairleigh Dickinson University.