- DraftKings generated $7.31 million in gross revenue on $64.6 million wagered online in New Hampshire during July.
- Retail sports betting added $150,556 in revenue from $4.26 million wagered at physical locations the same month.
- New Hampshire’s combined sports betting hold rose to 10.8 percent in July from 9.8 percent in June.
- DraftKings remains the state’s only licensed sportsbook operator under an exclusive contract with the New Hampshire Lottery.
CONCORD, N.H. – DraftKings, New Hampshire’s only licensed sports betting operator, generated $7.31 million in gross gaming revenue on $64.6 million wagered online in July, according to the state Lottery’s fiscal 2027 report.
One Book, The Whole Market
The New Hampshire Lottery contracts with a single company to run sports betting rather than opening the market to competing operators, and DraftKings has held that contract since the state launched mobile wagering in December 2019. The Lottery describes DraftKings as the state’s exclusive digital operator.
The arrangement means July’s report carries no market-share breakdown, because there is no market to divide. Every dollar wagered in New Hampshire’s legal sports betting market, through the DraftKings app or at a retail counter, belongs to the one operator the state selected, one of a handful of states with legal sports betting that chose a single-operator model over open licensing.
The Numbers Moved Against Whoever Kept Betting
Combined handle fell 3.1 percent from June’s $71.1 million to $68.9 million in July, even as gross revenue rose 7.2 percent to $7.46 million, according to the Lottery’s fiscal 2026 report covering the prior month.
The combined hold rate, revenue as a share of handle, climbed from 9.8 percent to 10.8 percent between the two months, driven almost entirely by online play: DraftKings held 11.3 percent of mobile wagers in July against 9.7 percent in June, while its retail hold fell to 3.5 percent from 10.9 percent.
Fewer total dollars moved in July, and the dollars that did move returned less of themselves to whoever wagered them, with no second licensed book in the state to offer a different number.
The State’s Share Differs By Channel
Unlike states that tax sportsbook revenue at a single statutory rate, New Hampshire takes its cut as a share of the operator’s revenue, and the report shows that share differing by channel. The state kept $3,170,389 of July’s $7,313,470 in online gross revenue, or 43.35 percent, the same share it took in eight of fiscal 2026’s 12 months.
Its cut of retail revenue, $45,167 of the $150,556 DraftKings won at physical counters, works out to 30 percent, the rate the report shows for every month since March. From July 2025 through January, the state’s retail share was 45 percent.
The shift predates July’s report, but it still determines how much of DraftKings’ smaller retail channel reaches the education trust fund that receives sports wagering proceeds under RSA 287-I:9. The Lottery said that fund had received more than $100 million by early 2024, when sports betting contributed $100 million to New Hampshire education.
July was the first month of New Hampshire’s fiscal 2027 sports betting year, with 11 more months of Lottery reports due before the books close next June.
