- Louisiana sports betting brought in a $238 million handle.
- 90% of the betting handle came from mobile betting apps.
BATON ROUGE – Sports betting in Louisiana has expanded into the mobile betting market towards the end of January 2022 making February the first full month that mobile betting has been in the state.
As a whole, Louisiana sports betting brought in a whopping $238 million betting handle in the first full month that mobile sports betting has been live in the Bayou State.
Of the $238 million handle that sports betting brought in, 89.5% of it came from mobile sports betting apps. As a whole, from January 22 when mobile betting launched, the handle is up 165.7%.
Where The Handle Came From
There are a total of six legal online sports betting operators within the Louisiana State lines that were responsible for the $211 million handle from mobile betting. Those are DraftKings, FanDuel, Barstool, BetRivers, BetMGM, and Caesars.
It is also worth noting that in the four days that mobile betting was live in January, these operators reeled in a $40 million handle.
Looking at the handle numbers by bets placed, the NFL led the way in the state with a $9.1 million handle. Parlay bets were responsible for $5 million of the handle, and basketball both college and NBA at $5.5 million. The only sport that saw a negative handle was soccer which was at -$201,643.
Louisiana Betting Revenue Numbers
As for the revenue numbers, the adjusted gross revenue was $16.7 million with mobile betting responsible for just $2.2 million. While that number does seem low, there were tons of promotional offers to get users to sign up. To be exact, bonuses resulted in $11.7 million in revenue which was not accounted for.
As Louisiana sportsbooks begin spending less on promotions with residents getting used to mobile betting, the revenue returns is likely to increase. Still, this has been a great success early for Louisiana.
Samuel has been writing professionally for 4 years. He comes from a sports writing background where he enjoys writing mostly about basketball and football both professional and collegiate. He is a recent graduate of Florida State University where he majored in Editing, Writing and Media with a minor in Communications. During his free time, you can find him watching or playing sports as well as playing videogames and listening to music.