New Jersey Sports Betting Revenue Falls 25% In August

Written By:

Lorcan Palaca

Published On:

September 16, 2026 2:16 PM

New Jersey Sports Betting Revenue Falls 25% In August
  • New Jersey sportsbooks won $61.4 million in August, down 25% from $81.9 million a year earlier.
  • Football wagering handle fell 63% to $26.8 million as the college season started later than in 2025.
  • Parlay hold dropped to 14.6% from 19%, a decline that accounted for most of the month’s shortfall.
  • Year-to-date sports wagering revenue reached $671.4 million, down 5.3% from $708.7 million a year ago.

TRENTON, N.J. – New Jersey sports betting revenue came in at $61.4 million for August, 25% below the $81.9 million the state’s books won a year earlier, after football handle dropped 63% and parlay hold slid more than four percentage points, according to a Division of Gaming Enforcement report released Sept. 16.

A Parlay Hold That Did More Damage Than The Calendar

The Division of Gaming Enforcement’s August revenue report, released Sept. 16, put sports wagering gross revenue at $61,445,421 for the month, down 25.0% from $81,901,788 in August 2025. Online sportsbooks made up $59.7 million of that total, down 24.6%, and the state’s retail sportsbook lounges added $1.7 million, down 35.5%.

The division’s release said the decline “primarily reflects a later start to the fall sports calendar for certain sports compared to August 2025, including college football, as well as a lower overall win percentage.”

The report’s completed-events tables show both factors were real, but not equal. Total handle on settled events fell 9.0% to $732.4 million, while the sportsbooks’ win percentage fell from 8.9% to 7.3% – a steeper decline in relative terms than the drop in betting volume.

Of the $17.5 million year-over-year falloff in completed-events win, parlay wagers alone accounted for $12.2 million, or about 70% of the total, as parlay hold fell to 14.6% from 19.0% – the sharpest decline of any wager category the division tracks. New Jersey’s books kept about 23% less of every parlay dollar wagered in August than they kept a year earlier, even though parlay handle fell just 4.8%.

Football’s Missing Month

Football wagering handle, the category most directly tied to the calendar explanation, fell 63.4% to $26.8 million from $73.4 million, and football win dropped 67.9% to $1.6 million.

That shortfall accounted for about 20% of the state’s total completed-events win decline – smaller than parlay’s share but consistent with a college season that had produced more settled games by this point in 2025. Basketball handle grew 6.2% to $60.6 million and baseball win rose 7.7% to $6.7 million, both partly offsetting the football and parlay losses.

FanDuel And DraftKings Both Fell Faster Than The Market

FanDuel, operating under Meadowlands’ license, led online sportsbooks at $22.6 million in August, down 28.7% from a year earlier. DraftKings, operating through Resorts, followed at $16.9 million, down 39.4% – a steeper drop than the 24.6% decline across all online books, so the two largest New Jersey sports betting sites each lost ground relative to the market.

BetMGM won $5.3 million, down 31.6%, also worse than the market. Bet365 won $4.2 million, down 18.9%, the smallest decline among the state’s five largest online books, and BetFanatics won $4.8 million against a $4.1 million loss in August 2025.

A Softer Year Gets Softer

Year-to-date sports wagering revenue stands at $671.4 million, down 5.3% from $708.7 million over the same eight months of 2025. Sports wagering generated $12.8 million in state taxes for August and $140.1 million year-to-date. The wider report put total gaming revenue at $615.7 million, down 4.1%, while internet gaming win grew 4.4% to $259.3 million.

The month follows New Jersey sports betting revenue hitting $97 million in July, when a bigger handle and a higher hold lifted the state’s take together. August reversed both halves of that equation at once. The division released the July report Aug. 14 and the August report Sept. 16; on that cycle, the next legal sports betting figures, for September, land in mid-October.

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Ben Fiore

Lorcan Palaca

Lorcan covers the legal sports betting industry with a focus on sports news, analysis, and betting-related storylines. As a student at Florida State University, he researches data to present accurate content for bettors and sports fans. Lorcan loves to identify emerging trends, player and team developments, and the changing betting markets. Outside of writing, he can often be found supporting Florida State athletics in person.