- The Toronto Blue Jays and theScore Bet have come together on a 10-year partnership.
- This marks the first professional sports team deal for theScore Bet.
TORONTO, Canada – One of Canada’s biggest online betting companies, theScore Bet, has announced a 10-year partnership with one of the biggest teams in the country, the Toronto Blue Jays.
MAJOR NEWS: @theScoreBet becomes the Official Gaming Partner of the @BlueJays. Exclusive 10-year partnership brings together two best-in-class Canadian organizations in a landmark deal. #LetsGoBlueJays
— Score Media and Gaming Inc. (@theScore_PR) April 7, 2022
This marks a major deal between two Canadian-based companies in theScore which is based in Toronto and the Toronto Blue Jays. The partnership makes theScore the official legal sports betting partner of the Blue Jays.
Included in the partnership, the two sides will work together to bring a new sports betting-themed sports bar to Rogers Centre. Also, theScore will have multiple brandings, its own seating section, and different fan promotions to enhance the fans’ experience.
“The fan experience is evolving and this monumental partnership with theScore Bet offers compelling new ways for sports enthusiasts to be a part of the game,” said Mark Shapiro, President and CEO of the Blue Jays. “We are excited to be partnering with a Canadian company that operates at the highest level of the industry and understands our role in Toronto and Canada, to bring baseball to more fans nationwide.”
“theScore Bet is proudly Canadian and we are thrilled to make Canada’s baseball team our long-term partner,” said John Levy, CEO of theScore Bet. “This is a foundational partnership with a team and organization that is deeply embedded in our country’s sports culture. Teaming with the Blue Jays opens up exciting new exclusive marketing opportunities and brings theScore Bet even closer to a huge audience of passionate and engaged fans, both on-site at Rogers Centre and online across our platforms. With our combined loyal audiences and brand affinity in Ontario, we believe this deal will establish a new standard for team and gaming operator relationships as we pioneer innovative ways to experience and interact with the game.”
Most importantly of all with the partnership, theScore Bet will look to bring all of the latest and greatest Toronto Blue Jays MLB odds to fans in the stadium.
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Samuel has been writing professionally for 4 years. He comes from a sports writing background where he enjoys writing mostly about basketball and football both professional and collegiate. He is a recent graduate of Florida State University where he majored in Editing, Writing and Media with a minor in Communications. During his free time, you can find him watching or playing sports as well as playing videogames and listening to music.