St. Croix Casino in Turtle Lake

  • The Book opened on April 15 in the St. Croix Casino in Turtle Lake, Wisconsin.
  • The Book is the second retail sportsbook to open in Wisconsin.

TURTLE LAKE, Wis. – Over the weekend on Friday, April 15, The Book opened its doors at the St. Croix Casino in Turtle Lake. This marks the second retail sportsbook to launch in Wisconsin as the sports betting market in the state continues to expand.

This marks the second retail sportsbook to launch in Wisconsin since legal sports betting in the Badger State came to life in the back end of 2021. There was excitement for the launch at all levels from casino goers to management and tribal council members.

“Been waiting for a long time. Should have been open a long time ago!” said Turtle Lake resident, Dan Skaar. “Nerve-wracking, exciting but we had a great team all the way around and everybody worked together,” said Georgia Cobenais, a member of the Turtle Lake Tribal Council.

The first retail sportsbook that kicked off Wisconsin sports betting was in Green Bay at the Oneida Nation casino.

Striking Deals Preparing For Sports Betting

In preparation for the third retail sportsbook to open in Wisconsin, the Potawatomi Hotel and Casino renewed its partnership with the Milwaukee Brewers on a multi-year deal. As a part of their deal, the casino will have its own entrance gate in the Brewers stadium, American Family Field.

“We greatly appreciate the partnership with Potawatomi Hotel & Casino and their dedication to helping provide the best fan experience at American Family Field,” said Rick Schlesinger, Brewers President – Business Operations. “Being both neighbors in the Menomonee River Valley and partners for over the past two decades, our mutual commitment has been a win-win. We look forward to the increased dedication and collaboration.”

This has become the new normal for MLB teams and sportsbook operators as many are coming together on deals to offer their fans a sports betting experience like no other.

Teams such as the Boston Red Sox, Chicago Cubs, and Colorado Rockies amongst many others have found themselves partnering with sports betting operators.

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