Super Bowl LVIII betting handle

  • A record 68 million Americans expect to bet on Super Bowl 58, a 35% increase from last year’s numbers.
  • The increased wagering translates to an expected $23.1 billion in total wagers on Super Bowl LVIII.
  • Estimates from the American Gaming Association claim most Americans will bet with online sportsbooks.

LAS VEGAS – Roughly 68 million Americans will wager on Super Bowl 58, resulting in an expected $23.1 billion in total bets according to the American Gaming Association. This year’s legal sports betting numbers for Super Bowl LVIII project a 35% increase in number of bettors and a $7.1 billion increase in wagers from 2023.

46% of the record 67.8 million American bettors plan on betting online, while only 14% will use a bookie and a lower 11% will bet at a retail location. Traditional Super Bowl wagering surpasses the 36.5 million planning on betting casually with friends or squares contests for a second consecutive year.

Thanks to the steady increase of states with sports betting, legal Super Bowl 58 betting numbers are the highest of any Super Bowl by a wide margin. 38 states and Washington D.C. offer legal sports betting to American adults, resulting in 26% of the United States’ adult population betting on the big game.

“As the Super Bowl comes to Las Vegas for the first time, this year’s record interest in wagering marks a full circle moment for the U.S. gaming industry,” said AGA President and CEO Bill Miller in Tuesday’s release. “Our priority remains getting this opportunity right by providing the consumer protections only a regulated market can guarantee and investing in responsible gambling tools, safeguards, and education.”

The estimates provided by the American Gaming Association  showcase the progress of sports betting legalization in the United States post-PAPSA. With roughly $150 billion total bet on sports in the US annually, betting on the Super Bowl is one of the biggest sports betting events of the year.

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