Yahoo has partner with BetMGM to offer sports betting content and events.

  • BetMGM only operates in New Jersey and Nevada at this time.
  • The NBA and the NHL are both partners of BetMGM.
  • The partnership will include MGM distributing Yahoo Sports information throughout its platforms and Yahoo Sports plans to host events in MGM Resorts facilities.

LAS VEGAS – On Tuesday, MGM Resorts International and Yahoo Sports announced a historic partnership that will elevate both companies’ online platforms and live experiences.

“The historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce,” said Guru Gowrappan, CEO of Verizon Media in the company’s press release.

The partnership will include both companies working together for various content experiences. Yahoo will be hosting live events at MGM properties and the two companies will work on more than 20 major promotional marketing strategies.

MGM will also distribute Yahoo Sports content throughout its physical establishments and online platforms.

One of the biggest details to come from this partnership came from a report out of Sports Business Daily. Yahoo will essentially be paid by MGM for sending traffic to their sportsbook app. This helps Yahoo monetize its sports content and helps MGM in gaining market share in a very competitive sports betting landscape.

MGM’s sports betting app, BetMGM is currently only available in New Jersey. There are already 16 sports betting sites and apps in the Garden State and counting. The app is powered by Roar Digital, a joint venture between MGM Resorts and GVC Holdings.

“This is an exciting partnership for the BetMGM brand and Roar Digital, helping us reach the widest possible audience of engaged sports fans in the U.S.,” said Adam Greenblatt, CEO of Roar Digital.

 

“The Yahoo Sports app and digital sports content is enjoyed by 60 million US users every month while Yahoo Fantasy Football clocks up 9 billion minutes of user time every year. Together we offer fans a winning combination.”

The deal between MGM Resorts and Yahoo Sports is not the first sports betting partnership for the casino and resort company. MGM Resorts became the official gaming partner of the NBA during the Summer of 2018. The NHL named MGM Resorts an official gaming partner months later on October 29, 2018.

Commissioners for both leagues praised the sports betting operator’s newest deal with Yahoo.

“As sports betting continues to transform the industry, this partnership brings together the power of two trusted partners of the NBA,” said Adam Silver, commissioner of the NBA. “By working together, MGM Resorts and Yahoo Sports will offer fans unprecedented ways to engage with our games.”

The length of the partnership, exact financial terms, and other conditions were not mentioned by the companies at this time. While this deal will mostly affect legal sports betting in New Jersey, it is possible that both companies’ efforts will be transferred over into other states once BetMGM becomes legal there.

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