• Aspire Global is a B2B iGaming software provider.
  • 888 Holdings Plc operates both iGaming and online sports betting in New Jersey.
  • Certain states that have legalized online sports betting have also legalized iGaming.

TALLAHASSEE, Fla. – Aspire Global will now enter the US market for the first time through an agreement made between Pariplay and 888casino. The deal will now give 888casino the ability to access Pariplay’s portfolio of propriety online casino games, as well as other third-party iGaming titles.

According to Aspire Global’s press release, the deal is limited to New Jersey. This is still a landmark partnership for the company, which sees this as the first step to expanding its footprint in the U.S.

“This is a significant agreement and we are very excited for Pariplay,” said Tsachi Maimon, chief executive officer at Aspire Global.

“We acquired the company with the purpose of accelerating B2B-growth and external game sales through a new sales channel outside of our own partner network. Moreover, we hoped that Pariplay’s iGaming license for New Jersey could act as the spearhead of our future efforts to enter the US market. Today’s news are fully in line with our M&A-strategy and we look forward to realizing the full potential of this opportunity.”

888 Holdings also operates Delaware’s statewide iGaming platform. The Delaware Lottery extended its contract with 888 Holdings last year, which puts 888 in position to maintain the iGaming monopoly in the state until the end of 2020.

Aspire Global did not mention that it would target Delaware in its next efforts to expand its US presence as both companies are currently focused on New Jersey.

“Pariplay is a long-standing partner of our and this important agreement strengthens our relationship going forward,” said SVP Head of Commercial Development at 888, Yaniv Sherman.

“We look forward to presenting Pariplay’s leading game content to our New Jersey-audience and hope to go live soon, subject to the relevant regulatory approvals.”

Connection Between iGaming And Legal Online Sports Betting

The next states that 888 Holdings and Pariplay could try and target are located in places that not only have legal iGaming, but legal online sports betting.

When lawmakers in Pennsylvania decided to expand casino operations online, they decided to legalize both sports wagering and iGaming. West Virginia, on the other hand, waited a year after legalizing online sports wagering to add online casino games to their list of gaming options.

Michigan is the latest state trying to pass both forms of online gambling during the same legislative session.

Other states that have at least legalized online sports betting are Iowa, Indiana, Tennessee, and Illinois to name a few. Iowa and Indiana have already launched their online sports betting operations and have already begun to reap the benefits.

With increased revenues coming from online sportsbooks as opposed to retail ones, lawmakers in those jurisdictions could very well see that online casinos hold the same capability. New Jersey has proven that with steady growth in online casino revenue since they launched in 2013.

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