- Penn National has announced a soft launch of its upcoming Barstool Sportsbook in Pennsylvania on September 15.
- This comes following the Pennsylvania Gaming Control Board (PGCB) approving the launch of the app in the Keystone State.
- This soft launch is a test period, following which Penn National intends to officially launch the Barstool Sportsbook app on September 18.
WYOMISSING, Pa. – The official highly anticipated Barstool Sportsbook app is set for a soft launch in Pennsylvania on September 15.
Penn National announced the soft launch following the approval from the Pennsylvania Gaming Control Board (PGCB) for the sportsbook to operate in the Keystone State.
Following the soft launch, Penn National plans for the official launch to be September 18, meaning sports bettors are only days away from a new sports betting operator.
Viva La Stool
Those betting on sports in Pennsylvania will have a new outlet for sports betting just in time for the NFL betting season. The mid-September launch of the Barstool Sportsbook app comes at a time when Philadelphia Eagles and Pittsburgh Steelers fans will be betting the most.
“The Barstool Sportsbook app is the centerpiece of our Company’s omni-channel strategy,” said Jay Snowden, President, and CEO of Penn National. “Since forming our exclusive sports betting and iGaming partnership with Barstool Sports in January, our product, marketing and operations teams have worked hand-in-hand with Barstool’s top talent, including Dave Portnoy and Dan ‘Big Cat’ Katz, to create a sports betting experience that we’re confident will appeal to Barstool’s army of loyal followers, as well as our extensive database of existing casino customers and sports betting fans at large.”
The soft launch is to be used as a test period for the sportsbook. Here they will stress test the servers, see the sports which patrons are jumping to wager on, and make note of the number of players they get in those first few days.
Once the test period is complete, from September 15-17, the sportsbook plans to officially launch the following day, pending final approval for the iOS app.
“As the only gaming operator with a fully integrated sports media and entertainment partner, our customers will have the opportunity to engage with Dave, Big Cat and other Barstool fan favorites on our app – including betting with them, or fading their picks,” said Snowden. “Our customers will also have an opportunity to interact with Barstool personalities live at one of our many casinos’ retail Barstool Sportsbooks in the coming months.”
Barstool Sports plans to separate itself from the competition by leaning heavily into their already established sorts media platform. Their pool of analysts and brand recognition is their trump card in the already stacked sports betting market.
Should the Pennsylvania launch be a success, the sports betting platform plans to continue its legal sports betting foray into other sports wagering markets.
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News tags: Barstool Sports | Barstool Sportsbook | Erika Nardini | Jay Snowden | Jon Kaplowitz | Kambi Group | Penn National | Pennsylvania | PGCB | White Hat Gaming | Wyomissing
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.