- Dave Portnoy, Barstool Sportsbook CEO has announced via his Twitter account that the sportsbook will be launching in Illinois on Thursday.
- This will be the third market Barstool Sportsbook will be available in.
- Barstool Sportsbook will be the sixth sportsbook to launch in Illinois.
SPRINGFIELD, Illinois – Sports betting fans in Illinois will soon be able to wager on the Barstool Sportsbook app as CEO Dave Portnoy announces launch on Thursday, March 11.
Barstool Sportsbook has already seen major success in its young life, being active in only Pennsylvania and Michigan, and plan to continue this trend in Illinois.
The popular sportsbook will run into stiff competition, however, as Illinois sports betting already has five sportsbooks with a strong foothold on the market.
Illinois Meets Barstool
The announcement of the launch in Illinois comes from CEO Dave Portnoy’s official Twitter account. The CEO announced to his followers of the Thursday launch with a video showing anticipation for the new market.
— Dave Portnoy (@stoolpresidente) March 9, 2021
Barstool Sportsbook’s recent entrance into the Michigan sports betting market showed that the name recognition of Barstool Sports has a lot of impact on players.
Barstool saw immediate success, overtaking the competition in just 10 days of being active.
This is it. This is the graph. And keep in mind it still doesn’t include ad spend. Other gambling companies need to spend millions and give away millions in bonuses to compete with us. It’s paying for headlines and publicity vs being the headline. Good luck. $penn pic.twitter.com/lmzo9EsvN2
— Dave Portnoy (@stoolpresidente) February 17, 2021
The sportsbook is now looking ahead, hoping to see the same kind of immediate impact in Illinois, but Barstool Sportsbook may have its work cut out for it.
Illinois’ sports betting market is dominated by DraftKings and FanDuel, with the pair holding 23% and 29% of the market share respectively. It will be much harder for Barstool Sportsbook to immediately overtake such a strong foothold.
What works in the sportsbook’s favor is that the executive order by Governor JB Pritzker allowing for remote signups for mobile betting apps is still in effect, allowing residents from anywhere in Illinois to sign up for Barstool.
In addition, Barstool is launching just in time for March Madness betting, which should drive a lot of attention to the app. While it will be an uphill battle, Barstool could potentially become the market favorite legal sports betting in Illinois.
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