- BetMGM has curated new deals with Genius Sports and Scientific Games, expanding its product offerings.
- The deal with Genius Sports brings forth a new Parlay Builder product.
- The partnership with Scientific Games is an expanded deal for iGaming.
ATLANTIC CITY, N.J. – Popular sports betting operator BetMGM has extended its partnerships with both Genius Sports and Scientific games to expand its sports betting and iGaming product offering.
With these new deals, the online sportsbook will have newly found iGaming content through Scientific Games and a new Parlay Builder through Genius Sports.
Both products are a part of BetMGM’s expansion as the sportsbook continues to push itself ahead in the sports betting and online gaming market.
BetMGM’s Parlay Builder
The popular sportsbook has been moving very aggressively in expanding its offerings to sports bettors. These new expanded partnerships further prove that fact.
With Genius Sports Deal, sports bettors will be gaining a revolutionary Parlay Builder that will change the way patrons play moving forward.
“Parlay Builder gives our pre-game betting offering another dimension; it’s engaging, easy-to-use and extensive, therefore appealing to serious and recreational bettors alike,” said Matt Prevost, CMO at BetMGM. “We’ve witnessed the success of BetBuilder in Europe and anticipate a similar trajectory in the U.S.”
The product, powered by BetBuilder, will allow players to instantly build, customize, and wager within the same game, with over 400 betting options.
The product will automatically utilize the back-end process and allow the sportsbook to configure each bet type to a new fully realized customizable UX. This will make parlay betting all the more appealing to sports bettors.
“BetBuilder has been a runaway success for many of our partners in Europe and the product keeps getting better and better,” said Matt Stephenson, Global Partnerships Director at Betgenius. “With a focus on U.S. sports and the deepest range of bet options, Parlay Builder gives BetMGM a real differentiator – both from a product and marketing perspective.”
In addition to the Parlay Builder, BetMGM has also partnered with Scientific Games in a new extended partnership for iGaming.
The partnership will see the popular online sportsbook offer Scientific Games’ OpenGaming product suite. This includes the Open Gaming System (OGS).
The OGS incorporates Scientific Games in house third party content, creating new player engagement tools to be used at BetMGM. The deal includes the use of free spins and jackpot features all being driven by the iGaming offering supplied by Scientific Games.
The extended partnership allows both companies to better their overall offering, pushing forward a product that separates BetMGM from other competitors in the gambling space.
With BetMGM’s aggressive expansion in the legal sports betting arena, these partnerships look to be the difference-maker in stumping the competition.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.