- BetMGM has been announced as the Detroit Lions’ first official sports betting partner.
- The firm will also be the presenting sponsor of a predictive game call Lions Bingo and will now allow fans to win cash prizes from the game.
- Membership benefits of Lions Perks will also extend to the BetMGM Sports Lounge in MGM Grand Detroit Casino.
DETROIT – The Detroit Lions have announced a partnership with BetMGM that has named the company has the club’s first-ever Official Sports Betting Partner on Thursday.
The multiyear partnership allows BetMGM to be the presenting sponsor of Lions Bingo and Lions Perks, in-stadium promotions, teams broadcasting programming, signage, and digital marketing asset.
Since BetMGM was a collaborative creation by MGM Resorts International and GVC Holdings, the deal also extends to MGM Resorts and will feature MGM Grand Detroit Tunnel Club at Ford Field.
“The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership,” said Rod Wood, Detroit Lions Team President. “We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”
The predictive game that is available on the Detroit mobile app of Lions Bingo was introduced in the 2019 season and it allows fans to guess what will happen or what stats will be achieved during games while playing bingo.
With BetMGM as a betting partner this year, the game will now allow fans to have a legal sports betting type of opportunity. Starting this season for all players who guess correctly, they will be eligible to win cash prizes and all-expense-paid trips to MGM Resorts properties around the country.
“All of us at MGM Grand Detroit are eager and ready to welcome the Detroit Lions and sports betting fans to our BetMGM Sports Lounge this football season,” said David Tsai, President, Midwest Group, MGM Resorts. “We know everyone is eager to get out of their homes and add some fun into their calendars. We are committed to raising the bar in delivering unique and entertaining experiences.”
Lions Peaks began at the start of the 2018 season where guests were encouraged to scan their Lions Perks Card for every food/beverage purchase or merchandise at Ford Field and will now be presented by BetMGM.
Because of the deal with BetMGM, the BetMGM Sports Lounge at MGM Grand Detroit Casino will be providing rewards and special offers exclusively for Lion Perks users.
Both Lions Bingo and Lions Perks are available on the Lions mobile app which can be downloaded on all iOS and Android smartphones.
MGM Grand Detroit opened their sportsbook in Michigan earlier this year. This new deal shows their commitment to targeting local sports fans and potential sports bettors.
Adia has a background in sports writing and strives to provide content that gives the readers accurate information. As a storyteller, she also works hard to create stories that are engaging to the audience. Whenever she’s not writing on sports betting news, she is getting her heart broken by every sports team in Georgia.