- Betsson has agreed to launch an online sportsbook in Colorado in 2021.
- Betsson has partnered with Dostal Alley Casino to launch their sportsbook in Colorado.
- This will be the first time that Betsson will offer sports betting odds in the USA.
CENTRAL CITY, Colo. – Betsson has plans to enter the Colorado sports betting market by launching their new online sportsbook in 2021.
Betsson is a sports betting operator based in Malta.
After much consideration, they have decided that it is almost time for them to enter the U.S. legal sports betting market and partnered with Dostal Alley Casino in Colorado to do so.
Entering The Colorado Market
The Colorado sports betting market has been doing well despite the ongoing global pandemic.
Colorado sports betting has still been getting a decent amount of action thanks to mobile sports betting being available. With that in mind, Betsson has indicated that they are interested in entering the mobile market in Colorado.
“I am very excited to reach this milestone, further expanding Betsson’s global reach by entering a new continent through the fast-growing online market in the US. Dostal Alley Casino has more than 60 years of experience of doing business in Colorado and will play an important role in our journey to build US presence. The whole country has a strong culture of gambling and is now experiencing online penetration at accelerated pace, where consumers are transitioning from traditional retail outlets to also now bet on their mobile devices. We have followed the development in the US closely since the possibility of a repeal of the PASPA and have carefully considered ways to enter the market. We are now looking forward to exploring the potential with our proprietary sportsbook,” said Pontus Lindwall, CEO and president of Betsson.
Colorado is one of the fastest growing sports betting markets in the U.S. and Betsson is going to try to take advantage of that.
There are a large number of mobile operators in Colorado. The competition will be high for Betsson but there is an established market and customer base for them to feed off of.
At the moment, Betsson is waiting for regulatory approval to enter the Colorado sports betting market in 2021.
Hopefully by that time, the COVID-19 (coronavirus) pandemic has passed and sports leagues will have returned to regular play. If that is the case, Betsson will have plenty of action to look forward to in Colorado.
Daniel is a writer that enjoys writing to inform readers. When Daniel was writing for The Borgen Project, he liked informing the world about victories in global poverty issues. Daniel is also an avid horse racing fan who has been going to the track with his father for over a decade betting the ponies. When he is not writing about sports betting or at the track, Daniel loves playing video games and watching sports in his spare time.