• MGM Resorts’ cost for the Moneyline Bar & Book renovation was budgeted at $12 million.
  • A pop-up art gallery and sports memorabilia store will be available during the grand opening.
  • Borgata emphasized the inclusion of entertainment and food alongside their sports betting operation.

ATLANTIC CITY, N.J. – Friday marks the day that Borgata Hotel Casino & Spa will cut the ribbon and open their permanent legal sports betting venue, the Moneyline Bar & Book.

The 8 PM EST grand opening will be welcomed by all sports bettors, who have been utilizing the temporary sports betting outlet for over a year.

When the curtains open, bettors will step into one of the most up-to-date and modern sportsbooks they have ever laid their eyes on.

“We’re excited about opening a great facility that is more than just a sportsbook,” said Borgata’s VP of Marketing, Mike Woodside. “We had the time to look and see what other books had been doing and come up with our own plan.”

The opening celebrations will continue into the week, as several high-profile NFL, MLB, and USA Soccer athletes will be handing out signed photos and undergoing a meet-and-greet for a few hours on Saturday, June 29.

Those being advertised on Borgata’s Twitter account, where tickets to the event can be purchased, include:
Mike Schmidt  – 12:30 PM EST (June 29)
Jennie Finch  – 2 PM EST
Keith Byars – 3 PM EST
Dwight “Doc” Gooden – 4 PM EST
Brent Celek – 5:30 PM EST
Lawrence Taylor – 7 PM EST

In addition to the opportunity to meet the athletes, bettors can also enjoy a sports gallery from artist James Fiorentino that runs both Friday night and Saturday afternoon/evening. A pop-up shop will also be featured starting on Thursday night, which will sell autographed apparel, signed baseballs, trading cards, and more.

“There is so much energy, as this is more than just a great place to watch a game. This will be a tremendous experience,” said Wooden.

The doors will open at 11 AM EST on Saturday to start fully celebrating their $12 million renovation endeavor.

Some of the highlighted features include a 35-foot bar, with two dozen beer taps and 19 built-in slot machines. High top tables also will flood the 8,000 square-foot design that offers bettors the opportunity to place wagers at any of the six teller windows or self-service kiosks.

“We felt Borgata’s guests deserved something that would advance the market by bringing together sports, culinary, entertainment, gaming, and nightlife into a destination experience they can enjoy seven nights a week,” said Borgata’s President and CEO, Marcus Glover.

News tags: | | | | | | | | | | | | | |