- The Denver Broncos have partnered with BetMGM and MGM Resorts for a multi-year deal.
- The deal is described as bringing premium fan experiences to patrons of the CO sportsbook.
- There are also plans to open a sports lounge at the Empower Field at Mile High Stadium, home of the Denver Broncos.
DENVER – MGM Resorts and BetMGM have officially announced a partnership with the NFL’s Denver Broncos. The deal will bring new exclusive content while increasing fans’ engagement with premium experiences.
The Denver Broncos will gain a new sports lounge called the BetMGM Longue inside the Empower Field at Mile High Stadium.
BetMGM will gain exclusive access to Broncos logos and there will be VIP travel packages and benefits via the MGM Resorts M Life Rewards loyalty program.
NFL Embracing Sports Betting
This deal bodes well for the future of NFL betting as a similar team and sportsbook partnerships are surely on the horizon.
BetMGM is excited to be at the forefront of this NFL expansion into sports betting, with the Broncos deal being amongst the first deals of its kind.
“This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences delivered by MGM Resorts,” said Matt Prevost, Chief Marketing Officer of BetMGM. “We’re excited to bring both of these to Broncos fans at Empower Field at Mile High Stadium and across the country while offering BetMGM users new ways to engage with their favorite football team.”
In addition to the new BetMGM Longue at the Broncos stadium, there will also be a host of events available for fans 21 years old or older.
This includes the live in-game betting from the sports lounge itself, access to the premium bar, also in-stadium promotions that can be accessed via the BetMGM’s mobile app.
There will also be a free to play mobile game available on the Broncos official app. Fans who play this game are able to play for prizes including free stays at the MGM Resort.
“When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting,” said Mac Freeman, Denver Broncos Chief Commercial Officer. “Together with BetMGM, we can now offer our fans and M life Rewards members in Colorado new opportunities such as in-stadium gaming lounge, VIP travel packages to MGM Resorts around the country, and a free-to-play game through our mobile app.”
BetMGM has recently launched in Colorado, whom since regulating sports betting has curated deals with several mobile sportsbooks.
This deal with the Denver Broncos is just another step in the direction of legal sports betting being integrated into the mainstream sports world.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.