- New Jersey broke the national record for monthly sports betting handle in September with $748 million while New York has declined in year-to-year revenue.
- NJ had more than 90 percent of that handle coming from mobile bets and New York doesn’t have mobile betting.
- New York will have to add mobile betting to grow its current legal sports betting market.
ATLANTIC CITY, N.J – New Jersey sports betting marketing is growing at a rapid rate and breaking national records while New York’s market is facing a decline even after the reopening of its casinos.
The bordering states comparatively are doing much different than each other and it seems that the overwhelming reason New York is being held back is because it doesn’t have online sports betting.
From the figures released by the New Jersey Division of Gaming Enforcement, Atlantic City’s retail casinos and horse racing tracks collected over $748 million in sports bets with over 90 percent of that being generated from a mobile device.
The betting handle made in September surpassed the national monthly record New Jersey set in August of $688 million.
New Jersey sports betting revenue even saw a spike from their retail sportsbooks for simply reopening their casino restaurants at the beginning of September.
“The combination of Labor Day weekend and the return of indoor dining, limited to 25%, afforded us the opportunity in September to continue the momentum created here at Ocean,” said Terry Glebocki, CEO of Ocean Casino. “Our guests have enjoyed dining again at their favorite restaurants within our casino resort, and our year-over-year gaming revenue growth of nearly 27% is indicative of the successes we have achieved.”
New York reopened their casinos at the start of September also but still saw a 38.5% decline in year-to-year revenue. These newly opened commercial casinos are missing the very lucrative mobile apps that are helping New Jersey.
New York lawmakers have introduced a standalone bill for online legal sports betting but it has to pass the state assembly. To get New York’s sports betting market to grow, mobile sports betting is needed.
“The fanbase alone with the league and professional teams we have in New York shows that fans go to New Jersey to use mobile sports betting when they can actually stay here and do it and the idea for mobile betting is the potential for revenue in New York,” said Joseph Addabbo, NY State Senator to LegalSportsBetting back in May.
It would be a little difficult to pass because NY Gov. Andrew Cuomo has not embraced the idea of online sports betting in New York. But with the numbers that New Jersey has been able to put up in the last two months, that may be enough to change his mind.
Adia has a background in sports writing and strives to provide content that gives the readers accurate information. As a storyteller, she also works hard to create stories that are engaging to the audience. Whenever she’s not writing on sports betting news, she is getting her heart broken by every sports team in Georgia.