Caesars Palace

  • William Hill US sportsbooks will take over for Caesars Entertainment sportsbooks pending the finalization of the purchase by Eldorado Resorts.
  • This will give William Hill a presence along the Vegas Strip that they haven’t fully had as well as a plethora of new mobile and retail platforms across three states to launch.

LAS VEGAS – Wednesday proved to be a big day for Eldorado Resorts as they received the official green light by the Nevada Gaming Commission for the acquisition of Caesars Entertainment to the tune of $17.3 billion.

However, this deal lists properties in Indiana, Nevada, and New Jersey so Eldorado is still awaiting the approvals from the other two states before it becomes final.

This undertaking will have the Resorts owning all Caesars locations throughout the country, eradicating their sportsbooks which will now operate as William Hill US sportsbooks.

Caesars Sports Betting Transitions Into William Hill Sports Betting

This particular buy was a long time coming for Eldorado, having started the process to make it happen at the beginning of 2019.

Once the Federal Trade Commission (FTC) handed down their recent approval, the Nevada Gaming Commission fell in line with theirs. The FTC opened the door for the purchase of the almost 60 resorts and casinos spanning 16 states to now be owned and operated by Eldorado.

William Hill has been Eldorados’ sports betting operator since 2018. With Caesars being sold off to Eldorado, William Hill will benefit exponentially as they will now open many more locations across the nation.

And this will not be exclusive to just land-based retail sports betting venues. William Hill will also run mobile platforms that were once Caesar’s applications as well as allowing for the further expansion of their legal sports betting operations.

This purchase was both monetarily huge for Eldorado and huge for their businesses because not only will they expand their presence in Indiana and New Jersey once they receive those approvals, but they will have brick and mortar casino and sportsbook operations on the Las Vegas Strip.

William Hill was never a big name as far as sportsbooks are concerned on the Strip. But now they will open up at Caesars Palace, Flamingo, Planet Hollywood, Paris, and The Linq. That’s five prime spots in Vegas for the price of one all-encompassing deal.

In a joint statement that was released by William Hill US and Caesars Entertainment, both companies assured a seamless transition when the deal has been made final.

They are all working together to make this the best possible change for their patrons and employees allowing for no kinks in the move. When all is said and done Caesars will now be Eldorado and their sportsbook will now be William Hill.

New Beginnings

Indiana and New Jersey should be approving the sale in their states presently.

After it’s done, Eldorado Resorts and William Hill Sportsbook will have plenty of business to get done for a quick but effective crossover of the companies.

While the main entity is Eldorado, William Hill scored big on this bet, and fans of Caesars Sportsbooks will now have to embrace how William Hill operates their retail and mobile sports betting platforms.

Luckily for bettors, Hill is an extremely popular and world-renowned name in the sportsbook market on a global scale so they make even like their operation better in the end.

News tags: | | | | | | | | | | | | | |