- Tennessee now has four licensed vendors for their legal sports betting market.
- The Tennessee Education Lottery (TEL) also has three sportsbooks currently awaiting approval for what is expected to be a September launch of legal sports betting in the state.
NASHVILLE, Tenn. – The Tennessee Education Lottery (TEL) has now licensed four sports betting vendors in preparation for the launch of the state’s new legal sports betting industry slated for September.
Vendors are companies that work with actual sportsbook operators by providing services needed for their businesses to run smoothly. There are presently three major sports betting brands seeking licenses in Tennessee to open mobile sportsbooks.
The paperwork for these three companies is still passing through the proper channels and as such, they have not yet received approvals nor have their names been released to the public.
Who Are The Approved Vendors In Tennessee?
Vendors, by Tennessee law standards, are meant to provide services to help facilitate the sports betting market in the Volunteer State. Per TEL’s official website, the newly licensed vendors are Mark Knight, Media Players US LLC, Sports Betting ST, LLC, dba, SBST, and Wedge Traffic Ltd., dba Wedge Traffic Inc. But who are they?
Mark Knight is more than likely the Mark Knight in Tennessee that is the business manager of Knight Management in Knoxville. The services listed that the company provides are those that are very much needed in order to run an online sports betting platform.
Media Players US LLC is a self-proclaimed leader in the world of sports data and analysis as well as offering marketing products. They run their business offices in both London and Miami but have a list of clients that span the globe. They boast being able to offer their services in seven states with legal sports betting and Tennessee is now one of them.
Sports Betting ST, LLC, dba, SBST is a marketing affiliate that is based in Rockford, Michigan. With that in mind, their services would center around the advertising factor of internet gaming platforms in Tennessee now that they are licensed to do so.
Wedge Traffic Ltd., dba Wedge Traffic Inc is a media company based out of Scotland. They are the fourth and final licensed vendor for now with TEL and its sports betting market. Four vendors and three upcoming sportsbook licenses do not sync up but more operators applying for licenses are expected to be coming soon.
What Comes Next?
The Tennessee Education Lottery expects a launch of the first online and mobile sports betting applications to happen by the start of NFL season. That timeline would give the Volunteer State the most profitable date to launch.
Sports bettors in Tennessee should expect to see legal state-sanctioned internet platforms to gamble on the games by September if the TEL sticks to their current plans. And with that, the Tennessee Titans should expect plenty of wagering action.
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Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.