- Rush Street Interactive advertisements will be seen throughout Wells Fargo Center after the $265 million in renovations for sports betting lounges are complete.
- Pennsylvania was one of the first states to legalize sports betting.
- The new sports betting lounges will have a LED video wall along with multiple televisions in various sizes for patrons to watch and wager.
PHILADELPHIA – Wells Fargo Center and the NHL’s Philadelphia Flyers have partnered with Rush Street Interactive (RSI), making the firm an official sponsor of both the team and its arena. This means that both SugarHouse Casino and PlaySugarHouse.com will be affiliated with the Flyers and its venue.
Two sports betting lounges will be constructed within the stadium where fans can watch the games as well as other sports matches on almost 100 different televisions. Wagers can be placed on mobile phones with the use of the SugarHouse App. One sports betting area will be on the main concourse and the second will be at the top level of the arena. The one on the top level will be 6,500 square feet and face the ice for fans to be able to watch the games.
“With Pennsylvania on the forefront of legalized sports gaming, we and our SugarHouse partners are excited to elevate the game-day experience at the Wells Fargo Center in a unique way,” said Valerie Camillo, President of Business Operations for the Philadelphia Flyers and Wells Fargo Center. “These new lounges will bring the energy and excitement of PlaySugarHouse.com, a market-leading sportsbook, into the arena and introduce another step in our transformation to become one of the most technologically advanced arenas in the world.” *
SugarHouse will be changing their name to Rivers Casino Philadelphia, and that will be the name that will be brandished throughout the Wells Fargo Center as well as with the Flyers merchandise. The rebranding will cost $15 million, but that is included in their partnership deal.
“We are thrilled with this sponsorship deal to become the official sportsbook of the Philadelphia Flyers and Wells Fargo Center,” said Mattias Stetz, Chief Operating Officer of RSI. “Philly has some of the best sports fans in the country, and we look forward to hosting them in our sports lounges at the stunning Wells Fargo Center.”
The new setup will be ready for fans by the start of the NHL regular season. Though Wells Fargo Center does not house a retail sportsbook, the lounge still gives the opportunity for legal sports betting in a stadium setting. The Flyers will host the second game of the season at the Wells Fargo Center on October 9. The Philadelphia Flyers will go up against the New Jersey Devils, with fans expected to bet heavily on the home team while at the stadium.
News tags: Mattias Stetz | New Jersey Devils | NHL | Philadelphia Flyers | PlaySugarHouse.com | Rivers Casino Philadelphia | Rush Street Interactive | Stanley Cup | SugarHouse Casino | Valerie Camillo | Wells Fargo Center
Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.