Geocomply

  • There was a 95% increase in online sportsbook accounts that bet on the Super Bowl this year.
  • There were 5.6 million accounts used to bet on Super Bowl 56.
  • There was an expected $7.61 billion betting handle for Super Bowl 56.

LAS VEGAS – Following the conclusion of Super Bowl 56, different records were broken for how much was actually bet on this year’s Super Bowl compared to last year. There has already been a reported 95% increase in online sports betting accounts used to bet on the game this year.

Legal online sportsbooks were projected to take in a record high of $7.61 billion on the betting handle for Super Bowl 56 alone.

This comes as the number of online sports betting accounts has increased drastically since last year. It was reported by Bill Miller, the CEO of the American Gaming Association and Geocomply, that there was a 95% increase in the total online sportsbook accounts that were used to bet on the Super Bowl this year for an estimated number of 5.6 million.

New To The Game

The bulk of the Super Bowl betting has come from the 11 new states that launched online sports betting compared to last year. One of the biggest names in Super Bowl betting this year came from the Empire State, New York.

New York alone had a projected Super Bowl betting handle of $190 million which was higher than some of the other new sports betting states such as Arizona, Louisiana, North Carolina, Washington, and Wisconsin just to name a few.

Effects Of Super Bowl Commercials

Super Bowl commercials played a huge role in the increase in both the betting handle and online sportsbook accounts that were used to bet during the Super Bowl. Online sportsbooks were able to run ads about their sportsbook promotions in order to get people to sign up and bet.

An example of the effects of a Super Bowl commercial could be the advertisement that Coinbase ran during the Super Bowl. All it was, was a floating QR code in which Super Bowl viewers who scanned it were entered into a Bitcoin giveaway contest upon downloading and signing up for an account. This not only caused the app to be number one on the app store at the time, but it crashed their site as well.

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