- Golden Nugget Online Gaming (GNOG) is expanding into the Illinois sports betting market.
- The Golden Nugget brand and the Prairie State have agreed to a multi-year partnership.
- The deal is valued at over $30 million.
DANVILLE, Ill. – Illinois sports bettors will soon be gaining yet another online and mobile betting platform as Golden Nugget Online Gaming (GNOG) has partnered with Wilmot Gaming Illinois LLC to launch the Golden Nugget sportsbook in the Prairie State.
The GNOG will launch through the Danville Development, LLC, giving market access to Gold Nugget in Illinois. The partnership will also build a brand-new casino operation in Danville, Illinois.
The agreement allows GNOG to supply legal sports betting online to all Illinois residents. In addition, should mobile and online casino gambling be regulated in the futrure, the GNOG will also be able to supply their online casino operations.
Tilman Fertitta Money Moves
Local billionaire Tilman Fertitta is bringing his Golden Nugget brand to a new state through a joint venture. https://t.co/2YxYH0r4UB
— HOUBizJournal (@HOUBizJournal) November 19, 2020
The Golden Nugget brand, owned by billionaire Tilman Fertitta has been consistently expanding throughout the year. With the immediate success of the Illinois sports betting market, it makes perfect sense that Fertitta would want to bring his GNOG offering to the Prairie State.
The deal comes with the caveat that Golden Nugget will commit to $30 million to the Danville Development company for the construction of the casino. Following this, GNOG will have market access for 20 years.
“Wilmot is pleased to deliver Golden Nugget and GNOG to the City of Danville and is excited to partner with Tilman J. Fertitta,” said James A. Wilmot, Vice President of Wilmot. “The Golden Nugget is a nationally recognized brand and strengthens the submission, provides additional opportunities, and upgrades the overall project. The Wilmot family would also like to personally acknowledge the efforts and support of the City Council and Mayor of Danville, IL; without their diligence and attention to detail this project would not be possible.”
The casino will bring the GNOG to Illinois, add another retail sportsbook in the state, and will be host to the Landry’s Steakhouse, also owned by Fertitta.
“This is Golden Nugget’s first joint venture on a casino project, and we are honored to be the one selected amongst numerous bidders for this opportunity by the Wilmot family after a highly competitive process,” said Tilman J. Fertitta, owner and CEO of Golden Nugget and GNOG. “Having the ability to grow the Golden Nugget brand in Illinois in both the online and land based markets is an exciting opportunity.”
Danville now joins a long list of cities to have a Golden Nugget casino, including Las Vegas, Lake Charles, Atlantic City, Biloxi, and Laughlin. Fertitta continues to be a staple in the legal gambling arena in several markets across the country.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.