- IGT and NBA have struck a deal to bring official league data to all of it US sportsbooks and casinos.
- The sports betting provider has 40 locations around the country that will now receive the official NBA information because of this deal.
- The next NBA season will be returning soon starting in late December or early January.
LONDON – International Game Technology (IGT) announced on Thursday that it has signed a multi-year agreement with the National Basketball Association (NBA) to bring official data to the PlaySports sports betting platform.
Through this partnership, IGT sports betting operators in the US will be able to use the intelligent property of the NBA including official data as well as league and team logos in their sportsbooks.
“Partnering with the NBA to bring official league data to our PlaySports customers further validates IGT’s seriousness about delivering an unrivaled sports betting solution for the U.S. market and supports the ‘all-in-one’ proposition that we offer,” said Enrico Drago, IGT PlayDigital senior vice president. “With the rise in popularity of in-play, prop and parlay bets, having access to official, real-time NBA data feeds and league marks and logos positions IGT to collaborate with our PlaySports customers in creating highly compelling betting menus for sports fans across the country.”
IGT has sports betting platforms that are launched in 40 different locations in 14 states with 10 of those locations in Nevada and all of the platforms have collectively processed over two billion wagers to date.
The company has become the first US business-to-business legal sports betting platform provider to offer official NBA marks, logos, and data to its sportsbooks and regional casinos.
“This partnership with IGT marks the first time a platform provider can offer an ‘out of the box’ authentic NBA sports betting solution to a diverse set of operators across the U.S.,” said Scott Kaufman-Ross, NBA Senior Vice President, Head of Fantasy & Gaming. “This agreement will allow regional operators across the country to have direct access to NBA assets to create the best NBA gaming experience and further engage our fans.”
The NBA season has just ended on Sunday with the Los Angeles Lakers taking the championship after a season disturbed by a huge delay due to the COVID-19 pandemic. NBA bettors will be happy to know that the league will have a quick turnaround for the next season and looks to start the 2020-21 NBA season around late December or early January.
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