- Wynn Sports will be entering the Indiana and Colorado markets with their mobile sports betting application powered by Scientific Games.
- As a whole, Wynn Sports holds less than 1% of the sports wagering business done in the United States but hopes to change this by expanding into other states.
DENVER – Scientific Games is the gaming technology source behind Wynn Resorts sportsbooks and the two companies are branching their partnership out into the Indiana and Colorado sports betting markets.
Both Indiana and Colorado are flourishing in their gaming industries as they each continue to expand upon their list of operators.
This duo is the latest to be added to the list for each state when it comes to their mobile sports wagering platforms.
What Indiana & Colorado Will Get From This Deal
The “OpenSports” and “OpenPlatform” products from Scientific Games will be utilized by Wynn Sports and launched in Colorado and Indiana.
“OpenPlatform” helps in the management of multiplayer account usage on a mobile sportsbook and is one of the top solutions used for the purposes of online gaming.
Last month, Wynn launched these products in New Jersey where they have done well enough that the company feels confident to roll them out into states that are newer in the sports wagering market.
“We’re thrilled to be working alongside Wynn Resorts and their exceptional team as our partnership expands. We look forward to developing entertainment opportunities and delivering unmissable sports betting and iGaming experiences for players in these states,” said Jordan Levin, Group CEO, Digital for Scientific Games.
What’s The Endgame For These Companies?
Wynn is known for being a high-end resort more than anything else. As legal sports betting continues to make its way across the nation slowly, they’d like to be a part of the movement.
When they partnered with Scientific Gaming, they envisioned expanding their brand to include a top of the line sports wagering platform which they call Wynn Sports. With each new state that makes the pastime legal, Wynn would like to be in on the action so sports bettors in those states can have an in on their action.
There is no question that even prior to legalization, gambling on sporting events has been a widely popular market. Now that it’s being embraced by the United States, that popularity has soared, making it one of the most lucrative industries to become a part of by companies like Wynn who have the ability to do so.
At the moment, Wynn Sports only has less than one percent of the sports betting market in the U.S. which is barely a blip on the map, but it’s a start. The two leading sportsbooks in the country, DraftKings and FanDuel hold the lion’s share of business with a combined 62.56% of sports gambling businesses across the nation.
Indiana and Colorado are markets that have shown major interests in gambling on sports. Handle in each state has far exceeded what was expected, considering that most major sports were stopped in March by the Coronavirus Pandemic.
However, if Wynn Sports can take even their almost 1% of the pie in those states and profit from mobile sports wagers, that’s the growth they’re looking to gain and build a foundation for future endeavors to one day be a mainstay in the sports betting community of the United States.
Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.