SGC has partnered with Kambi to offer sports betting at Tribal casinos.

  • Seneca Gaming Corporation will open NY sportsbooks inside of three of their casino properties.
  • Kambi has previous experience powering sports betting kiosks in other U.S. states, including Parx Casino in Pennsylvania.
  • The deal will also include Bragg Gaming Group, which is a gaming and platform provider.

BUFFALO, N.Y. – Seneca Gaming Corporation (SGC), the operator of Class III gaming at several Western New York casinos, has partnered with Kambi Group PLC in order to power the Tribe’s on-property sportsbooks.

According to GlobeNewswire, the deal will allow Kambi to set up sports betting kiosks, a free-to-play sportsbook product, and an on-site mobile sports wagering product to SGC’s gaming venues.

Those casinos include Seneca Buffalo Creek Casino in Buffalo, Seneca Allegany Resort and Casino in Salamanca, and Seneca Niagara Resort and Casino in Niagara Falls. Bragg Gaming Group will also give SGC casino and player account management.

“I’m delighted to agree to this sports betting agreement with Seneca Gaming Corporation, along with Bragg Gaming, a platform and gaming provider that will enable a fully-managed sportsbook and gaming service. Through its brick and mortar casinos, Seneca gaming corporation has developed a reputation for delivering high-quality, entertaining experiences, with customer experience at its core. We believe this reputation will only be enhanced as its patrons begin to familiarize themselves with the exciting sports betting experiences the Kambi Sportsbook offers,” said Kristian Nylen, chief executive officer of Kambi.

The deal also allows Kambi and Bragg to be the online sports betting providers of SGC subject to regulatory approval. Online sports betting in NY was something that state lawmakers considered during the 2019 legislative session.

However, the bill that would have approved statewide mobile sports betting apps died in an Assembly Committee after being passed in the Senate.

Land-based sportsbooks in NY have been the only form of sports betting in the state so far. The Oneida Indian Nation has been the only tribal group to open up a NY sportsbook as well. SGC is expected to launch legal sports betting before the end of 2019.

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