MELbet, a European sports betting operator, has officially entered and launched in the Kenya sports betting market.

  • Kenya has gotten a new mobile sportsbook platform with the entrance of MELbet to their industry.
  • MELbet’s online sportsbook will allow Kenya sports bettors to wager on over 2000 worldwide sports matchups daily.
  • With the soft launch of the company, MELbet has chosen to visit slums all over Nairobi to promote multiple sports disciplines to young residents that they should enjoy in a post-COVID-19 world.

NAIROBI – Africa’s love for wagering on sports is clear as Kenya expands its sports betting market by making MELbet, an internet and mobile sports betting firm based out of Europe, one of their official gaming operators.

The company already offers its sports gaming platform in Ghana, Nigeria, and Uganda. Earlier in the week, MELbet opened its Kenyan office and rolled out MELbet.ke to the public.

MELbet.ke And Kenyan Sports Bettors

As internet capabilities in Africa have grown, so has the popularity of online sports betting.

The biggest sport to receive wagers is soccer. MELbet happens to be a partner with La Liga which will undoubtedly be something that sports bettors in Kenya will enjoy about their newest application.

Through this platform, gamblers in the country will be given the opportunity to bet on sporting events worldwide.

MELbet gives members thousands of different tournaments each day that will be open for wagers. Prior to entering Kenya’s industry, the sportsbook made sure that they could operate thriving business ventures in similar economic landscapes like that of their other African markets. With those proving to be fruitful, it allowed MELbet to take the leap into Kenyan’s mobile sports betting industry.

The MELbet Platform

MELbet.ke has a number of features outside of the thousands of sporting events that are covered from all over the globe that includes esports, live in-game betting, odds boosting, and plenty of other bet types are open to members.

They can all be accessed through the use of desktop computers and any mobile device with internet functions. There is also an app download for Android users and Opera Mini should be available to access sportsbook accounts within the next week.

Bonuses are part of the launch in the country for first time members. Should gamblers parlay and lose one leg of that parlay, they will receive a complete refund for their first wager of this kind.

A loyalty program has also been put into place called the MELbet Loyalty Club, where sports bettors that use the app often will be able to accumulate points for betting and making deposits to their account.

These points will then be put toward special bonuses that are added to the bonuses already being offered by the platform. A loyalty club member is entitled to both sets of rewards.

“This is only the start of MELbet in Kenya. Our focus is on the people of Kenya and we are extremely delighted to offer Kenyans a product that is reliable, affordable, and most importantly trustable to the Kenyan people. Our sole purpose is to promote responsible gaming while creating multiple opportunities for the Kenyans,” said Henry Omollo, MELbet Kenya Head of Operations.

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