Lotteries To Unify Sportsbook? Canada Sports Betting Updates

• Atlantic and British Columbia lottery corporations are evaluating bids for a unified PROLINE sports betting platform.
• The proposed “National Sports Betting Solution” aims to deliver online and retail gaming, with potential expansion to other provinces like Québec.
• Ontario iGaming sites continue to thrive while Alberta remains optimistic about Royal Assent for Bill 48.

VICTORIA – Lottery corporations in Atlantic Canada and British Columbia are reviewing bids for a shared legal sports betting platform they hope will strengthen their position. The request for proposals, issued in March, seeks a single technology provider to power the PROLINE brand across multiple provinces.

The Atlantic Lottery Corporation and British Columbia Lottery Corporation aim to use the platform to deliver a more consistent and recognizable betting product online and in retail outlets. The initiative is being branded as a “National Sports Betting Solution,” with the potential to include other provincial lotteries like Loto-Québec in the future.

Submissions closed May 5, and a winner is expected to be announced soon. While bidders haven’t been named, sportsbook tech provider Kambi has positioned itself as a leader after securing an Ontario sports betting deal with the province’s Lottery and Gaming Corp.

By consolidating under a single brand, the provincial lotteries hope to better communicate that PROLINE is available for sports betting in Canada in many jurisdictions.

More On Ontario Sportsbooks

Ontario’s regulated online gaming market generated CA$313.3 million (~$225 million) in nonadjusted gross gaming revenue (NAGGR) in April, marking its second-best month on record. Total cash wagers reached CA$7.795 billion (~$5.63 billion), with active player accounts rising 3% to 1.091 million.

On average, betting in Canada averages $287 per player.

Casino gaming continued to dominate, representing 84% of all wagers and 78% of NAGGR. Meanwhile, peer-to-peer poker accounted for just 2% of the market.

Other Gambling News in Canada

While Alberta is moving forward with plans to reshape its online gaming market, Bill 48, still requires Royal Assent to become law. The bill would create the Alberta iGaming Corporation to oversee Alberta sports betting and iGaming. If passed, it would align Alberta with Ontario’s model, allowing for private gambling sites under government oversight.

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News tags: Alberta | Alberta Bill 48 | Alberta iGaming Corporation | Atlantic Lottery Corporation | British Columbia | British Columbia Lottery Corporation | Canada | iGaming | Kambi | National Sports Betting Solution | Ontario | Poker | PROLINE