• ABC’s Baton Rouge affiliate station WBRZ-TV is partnering with DraftKings owned Vegas Sports Information Network (VSiN).
  • This partnership will see the two networks launch sports betting content for Baton Rouge residents.
  • This partnership is made ahead of the forthcoming Louisiana sports betting launch.

BATON ROUGE, La. – Sports betting fans in the Baton Rouge area of Louisiana will be seeing new sports betting-related content on their local WBRZ-TV network.

The local ABC affiliate has partnered with Vegas Sports Information Network (VSiN), DraftKings owned sports betting network company.

Together, the two networks will be providing content for the Louisiana sports betting audience in Baton Rouge. This is made in anticipation of the sports betting market in Louisiana launching later this year.

Sports Betting Louisiana

The deal between WBRZ-TV and VSiN is a content distribution agreement. VSiN will be creating original sports betting-rated programming that will be aired at select times on WBRZ-TV.

Baton Rouge was the perfect location to launch this content, as local betting fans are also massive LSU Tigers fans. LSU is located in Baton Rouge.

One of the main draws for launching this content in the area is the attract SEC betting fans as across multiple college sports the SEC is competitive and brings a lot of action during college sports seasons.

“You’d be hard pressed to find fans more passionate than folks in SEC country and we couldn’t be more excited to bring our unique sports betting content to Baton Rouge,” said Brian Musburger, VSiN founder, and CEO. We’re thrilled to be able to collaborate with innovative providers like WBRZ, who are ahead of the curve in educating their audience, having recognized the growth in this type of content.”

Sports betting fans will see programs related to spreading information related to betting types, trends, and many more aspects.

Louisiana will be new to the legal sports betting world so content like this will surely be embraced by local betting fans.

“We knew we wanted to get ahead of the legislative process and start to educate our audience on sports betting before it kicks off here in Louisiana. We wanted to find the best in the business to help introduce folks to sports betting and there just wasn’t anyone better than VSiN to do that,” said Noah Kozinko, WBRZ’s marketing director.

The content will also be available on the WBRZ Plus app which offers streaming and exclusive newscasts for members.

Even before the sports betting market officially launches, Louisiana is already making moves for the market.

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