- MGM Resorts International Is A Las Vegas Based Casino Chain That Offers Sports Betting In Several U.S. States.
- The MLS Will Provide Official League Data And Trademark Use To MGM Resorts.
NEW YORK – MGM Resorts International has once again extended it’s hold over US-based professional sports leagues. In a press release issued earlier this week, the Las Vegas-based casino chain announced a multi-year partnership that would make them the official gaming partner of Major League Soccer.
MGM will now have access to enhanced MLS data that they can provide to their sports betting customers, television visible signage for all nationally broadcasted MLS games, exclusive MLS-themed sweepstakes and promotions, match footage and photography, along with other MLS-themed events at their Las Vegas properties and in states with legal sports betting.
The deal benefits MGM in their ability to offer more ways to bet on sports while also benefiting the MLS in their ability to increase popularity for the sport as a whole.
“Together we will deliver cutting-edge data and analytics to MLS fans and fan engagement will be the driving force behind every initiative in our partnership,” said MLS Commissioner Don Garber.
The deal struck between MGM and the MLS also includes a partnership with Roar Digital (Roar), a joint venture between MGM and GVC Holdings. GVC is an online wagering company that is based in the overseas territory known as the Isle of Man.
As part of the deal, Roar Digital will also develop a “Free to Play” sports wagering game to help regular fans adopt the activity and potentially turn regular sports bettors into MLS fans. The MLS will also be included on Roar’s playMGM sports gambling app, which can be used in several US states.
“The MLS is one of the fastest growing professional sports leagues in the world and has rapidly established a passionate fan-base throughout the United States. This is a fantastic opportunity for Roar Digital and our customers,” said Adam Greenblatt.
Who Else Has MGM Partnered With?
The deal struck between the two enterprises is the fourth of it’s kind for MGM and very similar to the partnerships they have already announced with the NBA, NHL, and MLB.
The only sports league they have not partnered with is the NFL, who has previously made a deal with Caesars Entertainment. However, Caesars is only set to be the “official casino sponsor” of the NFL and the deal did not specifically include sports betting or official league data.
MGM Resorts International has not yet announced their intent to pursue any relationship with the NFL, but given their aggressive approach to capturing the growing US legal sports betting market, they very well may.
– In his career, Hasan has worked both local and state government positions—including the Attorney General’s Office in Florida. On top of being familiar with the legislative process, he has also been researching and writing on the legality of sports betting across the US. Outside of work you’ll most likely find him producing or playing music, playing sports, or working on creative writing projects. You’ll also catch him at Doak Campbell Stadium cheering on the Noles.