- Monkey Knife Fight (MKF) is the third-largest DFS operator in the United States.
- The new partnership with Enthusiast Gaming Holdings was inked because MKF wants to expand its esports community.
SAN JOSE, Calif. – Daily Fantasy Sports (DFS) operator Monkey Knife Fight (MKF) has partnered with Enthusiast Gaming Holdings in an effort to expand their esports brand to a wider audience.
MKF is currently the third biggest DFS company in the United States, with a fan base that continues to grow on a daily basis. Their latest partnership seeks to further the company’s growth in order to compete with operators such as FanDuel and DraftKings, the two largest DFS platforms in the U.S., and their new fantasy esports offerings.
Monkey Knife Fight’s Rise To Popularity
The popularity of esports and betting on esports events continue to grow now more than ever with the suspension of traditional sports due to the Coronavirus pandemic. And Monkey Knife Fight, which started business in 2018 and has skyrocketed in such a short time, is unlike its competitors because of what they bring to the table for their customers.
They offer various bets, competitions, and daily contests for their members to participate in. Players do not have to play against professionals using the MKF platform which allows them to have a better shot at winning and having fun in doing so.
Various sports covered by MKF include esports, golf, MLB, NBA, NFL, NHL, NASCAR, Soccer, and the WNBA. This new deal with Enthusiast Gaming is a way to help build their esports business to a wider range of fans.
“Working with Enthusiast Gaming is a great opportunity for MKF to expand our esports business. The size and power of the esports audience is undeniable. Enthusiast Gaming, with the largest gaming network in North America, has the ability to promote the MKF brand to all esports fans and gamer communities,” said Bill Asher, Founder and CEO of Monkey Knife Fight.
Enthusiast Gaming Holdings And What They Can Do For MKF
Enthusiast Gaming Holdings is the biggest gaming networking company in the United States. Worldwide, their services see at least 200 million gamers every month. They bridge internet gaming communities and offer companies like Monkey Knife Fight multiple advertising and marketing outlets to get their brand name out there for more people to be exposed to.
Enthusiast Gaming is responsible for more than 100 of the top gaming sites on the internet. Their gaming communities allow for a plethora of profits for the businesses that work with them. Now, Monkey Knife Fight will be one of those businesses that will be given access to such services. MKF is not the only company excited by the partnership as Enthusiast is as well.
“Our platform of diverse assets allows us to partner with brands like Monkey Knife Fight, and provide a customized marketing solution to drive esports fans to its rapidly growing fantasy sports platform,” said Adrian Montgomery, CEO of Enthusiast Gaming. “One of our key growth drivers this year is direct sales which enables us to leverage our entire platform, and create custom content to connect advertisers with our communities. Our partnership with Monkey Knife Fight is just one example of how we can creatively use our platform to reach a brand’s specific target market.”
Monkey Knife Fight is taking the next step in making their brand a household name among esports and DFS players with this deal. While they are presently the third biggest company of their kind in the country, this partnership could very well allow them to compete with DraftKings or FanDuel on their way to the top of the leader board in esports betting operations in the nation.
Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.