NBA extends partnership Genius Sports and Sportradar

  • The NBA, Genius Sports Group, and Sportradar have extended their partnership.
  • Sportradar and Genius can distribute NBA data to sportsbooks.
  • This is a multi-year deal with a focus on live NBA betting.

NEW YORK, N.Y. – The National Basketball Association (NBA) has extended its sports betting data partnership with both Sportradar and Genius Sports Group.

The deal continues the current partnership which allows both Sportradar and Genius Sports to distribute league data to sports betting operations.

Sportradar and Genius Sports are major players in the legal sports betting field and this extended partnership proves this. Any operator that wishes to use league data to offer the best odds must first partner with one of them.

Sports Betting Data Providers

Sportradar and Genius Sports have successfully established themselves as major sources for the best league data for regulated sportsbooks. This extended partnership will allow the entities to continue to supply the best analytics for legal NBA betting.

“We are pleased to extend our partnership with the NBA for official NBA betting data in the U.S. market,” said Steve Byrd, Head of Global Strategic Partnerships, Sportradar. “As legalized sports betting expands into more states and grows in popularity overall, this presents us with a tremendous opportunity to continue spearheading cutting-edge NBA feeds and betting products for operators, while redefining the customer experience for the fans.”

The NBA has sports betting partnerships with over 20 operations in the US so far. All of these entities are supplied with their league data through Sportradar and Genius Sports. This partnership allows both data companies to continue being the main gatekeepers for legal NBA sports betting.

Sportradar and Genius Sports work closely with the league and take great strides in supplying sports bettors with the best real-time, official NBA data, and analytics. This helps sportsbooks provide a better live betting experience.

“Over the past two seasons Sportradar and Genius Sports Group have been sources for official NBA betting data, which is crucial for authorized gaming operators and ultimately fans who engage with NBA and WNBA games through betting,” said Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA. “The U.S. sports betting industry has recognized the value of official data, particularly for in-play betting, and these extensions will ensure operators continue to have access to our real-time feed as sports betting develops throughout the U.S.”

The future of NBA betting is in good hands as the league continues to embrace legal sports betting as a major part of its organization. Deals like these will continue as more states regulate sports betting and the market becomes the norm.

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