NCAA - Battle of the Bubble

  • The NCAA has filed for the trademark rights to the phrase “Battle in the Bubble” and plan on selling clothing on top of marketing for live sporting events.
  • Many officials have been watching the NBA’s bubble and it seems that the NCAA will try its best to replicate the success.
  • College football will be the first NCAA sport to have conferences try to put on a season with modifications.

INDIANAPOLISThe NCAA has begun the process to trademark the phrase “Battle in the Bubble” which has shown signs of how the officials plan to handle future sporting events throughout this COVID-19 pandemic.

The trademark application was received by the U.S. Patent and Trademark Office on Wednesday and the NCAA is seeking to apply the trademark to clothing, footwear, live games, tournaments, and exhibitions.

The list of clothing that is indented to be sold with the “Battle in the Bubble” phrase on it includes shirts, pants, shorts, dresses, skirts, jackets, sweatshirts, sweatpants, headwear, footwear, and even athletic uniforms.

“It’s something we’ve been talking about and studying for some time, since the NBA shared their plan,” said Dan Gavitt, the NCAA’s vice president of basketball to ESPN earlier this month. “We’ve had a chance to see its execution. We know that it works.”

Though the NBA has found success in their bubble, creating a bubble for college sports will be extremely more difficult to execute most importantly because of the large number of teams in the NCAA.

Currently, college football is set to return in September with conferences playing smaller schedules with fewer or no non-conference games.

College football betting fans will be holding their breaths hoping that the bubble-like approach to this college football season can work.

The NCAA is working to find a way to safely play the countless games, tournaments, and championships that many are looking forward to, and from the looks of the trademark application, there are big plans to make that happen.

All of the fall sports championships have been postponed by the NCAA Division I board due to concerns of the spread of coronavirus at this point and officials are looking at spring as an option to reschedule.

College sports play a large role in the legal sports betting market, so having a system where teams can play safely will be huge for sportsbooks either this fall or next spring.

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