- The New York Giants have named DraftKings as the official sports betting operator of the team in an announcement made on Wednesday.
- DraftKings will have the ability to integrate its brand onto official logos, venues, and media platforms.
- Giants fans will have new and exclusive sports betting options available for them starting this season.
BOSTON – DraftKings and the New York Giants have announced an agreement naming DraftKings as the official sports betting, daily fantasy, and iGaming operator of the team.
The exclusive and multi-year partnership allows DraftKings to have brand integration around MetLife Stadium for Giants home games, access to official NY Giants logos and marks, and the addition of a new virtual SportsLounge.
The SportsLounge will give fans a fun and innovative ways to interact with the games on all DraftKings platforms and is only open on Giants game days.
“The New York Giants have continued to be a fantastic organization to work with over the years, and we are excited to expand our relationship as the Giants’ Official Exclusive Sports Betting, iGaming and Daily Fantasy operator,” said Ezra Kucharz, DraftKings’ Chief Business Officer. “Both organizations remain committed to customer experience through enhanced product offerings and authenticity and look forward to joining forces across platforms as the highly-anticipated NFL season gets underway.”
The deal comes right after a successful Week 1 of the NFL betting season and with football being the most popular sports for DraftKings, this partnership can boost fan and customer engagement throughout the season and beyond.
Both the Giants and DraftKings will be offering a weekly Free-to-Play Pick’Em game through DraftKings platforms available for Giants fans. There are over 700 sports teams offered on DraftKings Sportsbook and the Giants are among the top 40 for franchises with the most legal sports bets made.
“Our enhanced agreement with DraftKings provides innovative opportunities as we look to deliver a best-in-class fan experience,” said Pete Guelli, Giants Chief Commercial Officer. “DraftKings is the preeminent leader in sports betting and daily fantasy sports and we are excited to be the first NFL team to have an exclusive integrated deal in this category.”
DraftKings and the Giants have done business together for many years, but now DraftKings will be recognized as an exclusive category advertiser and sponsor on all team-controlled media, radio, and digital platforms.
Adia has a background in sports writing and strives to provide content that gives the readers accurate information. As a storyteller, she also works hard to create stories that are engaging to the audience. Whenever she’s not writing on sports betting news, she is getting her heart broken by every sports team in Georgia.