- Sportradar has been the NFL’s official data distributor to media outlets since 2015.
- The partnership extension will allow Sportradar to distribute the NFL’s play-by-play data to U.S. sports betting operators.
- The NFL will also use Sportradar’s integrity services to monitor all NFL games, including the preseason and postseason.
NEW YORK – On Monday, Sportradar and the NFL announced a multi-year agreement to expand on the existing partnership between the two organizations.
Sportradar is a global provider of sports data intelligence and has partnered with several major sports leagues since the company was established in 2000. Sportradar has been the exclusive distributor of the NFL’s play-by-play statistics and the NFL’s Next Gen Stats (NGS) player tracking data to media outlets since 2015.
According to a press release issued by Sportradar, the company will keep providing these services to the NFL but will also distribute the data to licensed and regulated sports betting operators in the US as well as those located across the world.
“Sportradar has been an excellent partner for the last four years and has provided the league, our teams, and media marketplace with innovative data products,” said Hans Schroeder, executive vice president and chief operating officer of NFL Media.
“We look forward to working with Sportradar to deliver fast accurate official league data that will innovate and improve experiences for our fans across platforms.”
Live betting on the NFL may see an uptick this season as a result of the partnership extension. Sportradar also announced, “official licensed data will improve the speed and accuracy of NFL data and enhance protections of consumers.”
The NFL will also now use Sportradar to help protect the integrity of the sport. The league will use Sportradar’s integrity services to oversee betting patterns for every NFL game, including those in the preseason and postseason.
NFL teams will also have access to the company’s integrity education products and workshops.
As of now, only two states with legal sports betting facilities also have NFL teams within their borders. But, that number should increase in the near future.
Indiana is expected to launch sportsbooks in time for the 2019 NFL season. Illinois, Tennessee, and North Carolina have also signed sports betting into law this year, however, there has been no definitive timeline for when regulated sports wagering outlets will open.
The impact of the extension still proves to be a major step for sports data company as expressed by Carsten Koerl, Chief Executive Officer of Sportradar.
“We are thrilled to become the NFL’s exclusive data distribution partner, undoubtedly one of the most important partnerships in Sportradar’s history. We are confident we will maximize our strong partnership with the NFL and deliver ground-breaking products across the gaming, fantasy, and media worlds.”
– In his career, Hasan has worked both local and state government positions—including the Attorney General’s Office in Florida. On top of being familiar with the legislative process, he has also been researching and writing on the legality of sports betting across the US. Outside of work you’ll most likely find him producing or playing music, playing sports, or working on creative writing projects. You’ll also catch him at Doak Campbell Stadium cheering on the Noles.