- North Carolina launches its first sportsbooks on Thursday.
- The Harrah’s Cherokee Casino Resort in Cherokee and the Harrah’s Cherokee Valley River Casino & Hotel in Murphy will be the first sportsbooks.
- North Carolina approved sports betting in 2019.
MURPHY, N.C. – Sports betting fans in North Carlina now have access to regulated sportsbooks as the official launch kicks off Thursday.
The Harrah’s Cherokee Casino Resort in Cherokee and the Harrah’s Cherokee Valley River Casino & Hotel in Murphy are the first two locations opening sportsbooks known as The Book.
Betting In North Carolina
Local betting fans have been waiting for over a year after NC legislators passed SB 154 to see a sports betting market officially launch.
The reason it took so long was that regulators were working out the final rules for sports betting. The process is now competing, and the Harrah’s casinos in Cherokee and Murphy now offer betting lines for all legal-age residents.
We are pleased to announce that The Book, North Carolina’s first and premiere sports betting venue, will open two locations to the public immediately following a ribbon-cutting ceremony at 10 am on Thursday, March 18.
Full Statement: https://t.co/Ud5GldTzTF pic.twitter.com/8CHgQActRp
— Harrah's Cherokee (@HarrahsCherokee) March 17, 2021
The Book at the two Harrah’s Casinos will be full-service sports betting lounges with betting kiosks, big-screen TVs displaying games and odds, and luxury seating.
“We are excited to offer legal sports betting at The Book, and just in time for March Madness,” said Richard Sneed, Principal Chief of the Eastern Band of Cherokee Indians. “We would like to thank our partners at William Hill and Harrah’s Cherokee Casinos, as well as members of the state, for making this opening possible.”
There will also be a 19-foot ultra-definition screen that will show game highlights and score tickers. Additionally, there will be several ticket-writer windows for players to place action.
Reservations for private VIP rooms known as the Fan Caves or Upper Deck will be available to patrons as well who book in advance.
“We are grateful for our relationship and partnership with the Eastern Band of Cherokee Indians and are ready for sports fans to join us at The Book at Harrah’s Cherokee Casinos,” said Brooks Robinson, Regional Senior Vice President & General Manager of Harrah’s Cherokee Casinos. “We are proud to house North Carolina’s first sports betting venues and are confident that it will be an amenity our guests will enjoy.”
North Carolina is starting sports betting off right with the launch of The book at the Harrah’s Casinos in Cherokee and Murphy.
In order to provide you with the best independent sports betting news and content LegalSportsBetting.com may receive a commission from partners when you make a purchase through a link on our site.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.