- DraftKings officially launches its sportsbook in Ontario, Canada, continuing its North American expansion.
- DraftKings joins the likes of Caesars, BetMGM, FanDuel, and PointsBet in Ontario.
- 13 total operators have been approved to offer sports betting apps in Ontario.
BOSTON – Canada bettors in Ontario now have another sportsbook to wager in as DraftKings launches its sports betting app.
DraftKings is the latest in a long line of popular regulated sportsbooks to go live in Ontario. The list includes the likes of FanDuel, PointsBet, BetMGM, and Caesars Sports.
DraftKings Meets Canada
Ontario’s regulated online sports betting market is relatively new going live on April 4. While there have already been many sportsbooks to launch, DraftKings is still somewhat early to the party.
This launch is a part of a wider effort from DraftKings to expand across North America. With the success found in the US, DraftKings is hoping to see similar results in the Canada sports betting market.
“DraftKings’ entry into Canada with our online sportsbook and online casino products is a significant milestone in our expansion efforts as we reach nearly 40-percent of Canada’s total population,” said Jason Robins, DraftKings co-founder, chairman, and CEO. “We look forward to providing the passionate fanbase in Ontario with the most entertaining and responsible gaming experience possible.”
Alongside the launch of the sportsbook, DraftKings is promoting its Service, Equity, Responsible Gaming, Vitality, Entrepreneurship, and Sports program dubbed DraftKings S.E.R.V.E.S.
This program will see a push for responsible gaming in Ontario using innovative technology curated with evidence-based research.
Ontario Sports Betting So Far
The Ontario market, which is 40% of the Canadian sports betting market, has already begun seeing massive success since going live.
There has also already been some controversy. Both BetMGM and PointsBet were fined by the Alcohol and Gaming Commission of Ontario (AGCO), sports betting regulators, for violating strict betting promotion rules.
Ontario does not allow sportsbooks to promote bonuses or other incentives that would sway players into betting. The AGCO also prohibits sportsbooks to say betting more increases the chance of winning.
These rules were put into place to offset the potential problem gambling as a result of sports betting being regulated.
In just a few short weeks of being live, Ontario’s legal sports betting market has been eventful.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.