• Kambi is an international B2B sports betting provider with offices located in Malta, London, and Philadelphia.
  • Every current online sports betting platform in Pennsylvania is powered by Kambi.

PHILADELPHIA – Those in the Philadelphia region are well aware of the growing PA sports betting market. What they might not know is that Kambi is part of the engine that’s powering that growth.

Kambi Group, a Swedish-based B2B sports betting provider, is taking the extra step in establishing it’s US footprint by building its next corporate office in the center of Philadelphia and hiring math inclined talent now.

Located in the Wanamaker Building, the company’s office allows it to be located near its existing PA partners which include SugarHouse and Parx Casino, as well as it’s NJ partners in DraftKings and PlaySugarHouse.com.

Who Is Kambi?

While other US sports betting providers such as William Hill US often use their brand name as a means to promote their sportsbook partnerships, Kambi instead takes a different approach.

“We don’t want consumers to know Kambi,” said Max Bichsel, U.S. sales director at Kambi. “We want them to know Parx or SugarHouse or Rivers or Draftkings or whomever we’ve partnered within that jurisdiction.”

Kambi’s relationship with there partners looks a lot like this. Kambi sets the betting lines, evaluates the risk, and settles wagers after an event is complete. The casino operator takes on the risk and sets wager limits depending on how comfortable they feel taking on that risk.

Kambi is then paid based on the operator’s profit.

Those in the sports betting industry know that unlike other casino games where the house is pretty much certain to win every time, sports betting presents a different challenge.

Casinos can oftentimes lose big on a certain betting line. This was highlighted by Super Bowl 53, where New Jersey sportsbooks lost more than $4.5 million on a total of $34.9 million wagered on the event.

This is why Kambi is looking for smart analysts to bring onto their Philadelphia team.

What Kind Of Talent Is Kambi Looking For?

Kambi is hoping to employ 50 to 60 people by the time hiring is completed for the new office. When it comes to what they’re looking for, an enthusiasm for sports and a background focused on math would be ideal.

“We’re hoping to take people who have a passion for sports, maybe they’re in another business like finance or whatever, and convert that into what we need from an operational perspective – trading, risk management, sales, partner success,” said Bichsel.

Some of the most recent hires are spending this Summer in Stockholm in order to learn the “Kambi Way” and how the business prefers to operate.

“The bet offerings we make, and the in-play offerings we typically do, are not things I’ve seen in the Vegas casinos,” said Phil Richards, Kambi’s U.S. general manager.

The growth and popularity of in-game wagering is very apparent.  In New Jersey, more than half of online wagers are made during a match which is why the company is focusing on that feature going forward.

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