- Pat McAfee, former Indianapolis Colts kicker turned sports personality analyst, has officially signed an exclusivity deal with FanDuel.
- The partnership is the first of its kind as never before has a legal sportsbook and a sports personality curated such a deal.
- McAfee’s content will now be distributed through FanDuel’s platforms and specific odds created by McAfee himself will be available.
NEW YORK – The sports betting world has just entered the entertainment business in a major way as the first-ever multi-year exclusive deal between a sportsbook and a sports analyst has been made.
Pat McAfee, known for being a kicker on the Indianapolis Colts for 8 seasons and then leaving it all behind to start his own sports media company, has officially partnered with sports betting provider FanDuel.
The deal will see McAfee’s full catalog of past content and content going forward be distributed on FanDuel’s platforms.
McAfee took to Twitter to express his excitement and make the official announcement.
Sometimes you have to look around at your crew and say, let's go and get it boys.
— Pat McAfee (@PatMcAfeeShow) July 8, 2020
No deal has ever been made in this manner. This is just another example of how legal sports betting is being integrated into the everyday sports world.
Per the deal, not only will the Pat McAfee Show be airing on the FanDuel site and app, but exclusive betting odds boosts and unique promotions created by the former kicker will be available as well.
“Pat McAfee is a star in the sports media world,” said Matt King, CEO of FanDuel Group. “Our ability to evolve how we work together from a very successful affiliate relationship into a full-blown media partnership is something ground-breaking and incredibly exciting for McAfee fans and sports fans nationwide.”
Just three years prior, McAfee was being questioned by sports media and fans for his decision to leave the NFL.
Now with this multi-year exclusive deal, it seems the West Virginia University alumni cashed in on the bet he made on himself.
“FanDuel has been an amazing partner of ours for the past year, and I’ve loved everything I’ve done with them whether it was helping launch mobile sports betting here in Indiana or the Spread The Love promotions,” said McAfee.
“With this expanded partnership and FanDuel’s distribution and media muscle I can’t think of a better place to reach and entertain sports fanatics. Together we will take the fan experience to new heights. I’m pumped for what the future brings.”
Sports bettors can expect to see a lot of content on FanDuel coming from this deal.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.