PENN Announces ESPN BET Launch on November 14 in 17 States

• ESPN Bet will launch on Nov. 14 across 17 states.
• PENN Entertainment CEO Jay Snowden made the announcement on Wednesday, with ESPN confirming the planned launch date.
• ESPN will preview their sports betting product at the ESPN Edge conference on Nov. 9.

BRISTOL, Conn. – ESPN Bet has a planned launch for Nov. 14, according to PENN Entertainment, ESPN, and The Walt Disney Company. The sports betting partnership between ESPN and PENN was officially announced at PENN Entertainment’s 2023 earnings report for Q3 on Thursday morning.

The legal sports betting collaboration between PENN Entertainment and ESPN officially has a planned launch date after the partnership was announced in August.

During the initial announcement, PENN Entertainment CEO Jay Snowden claimed they would launch the sports betting product before Thanksgiving. He kept his word and will debut ESPN BET on an incredible weekend for college football betting and the NFL.

“We are extremely excited to announce the planned launch of ESPN BET prior to the active Thanksgiving week sports calendar that includes the NCAA college football rivalry week and the Super Bowl rematch of the Kansas City Chiefs and the Philadelphia Eagles televised on ESPN’s Monday Night Football,” said Snowden at PENN’s third quarter results conference.

Which States Will Offer ESPN BET?

The Walt Disney Company and ESPN officially confirmed the planned announcement for ESPN BET, which will go live in 17 states.

• Arizona
• Colorado
• Illinois
• Indiana
• Kansas
• Kentucky
• Louisiana
• Maryland
• Massachusetts
• Michigan
• New Jersey
• Ohio
• Pennsylvania
• Tennessee
• Virginia
• West Virginia

ESPN wants to deliver fans the sports betting content they desire with less friction across other ESPN products. Once ESPN BET officially launches on Nov. 14, betting odds will be featured across their editorial and other content.

“The strategy here is simple: to give fans what they’ve been requesting and expecting from ESPN,” said Jimmy Pitaro, Chairman, ESPN. PENN Entertainment is the perfect partner to build an unmatched user experience for sports betting with ESPN BET.”

ESPN will also utilize their star anchors Scott Van Pelt and Elle Duncan for an advertising campaign surrounding ESPN BET’s launch. The ESPN partnership with PENN Entertainment is worth $1.5 billion over a 10-year term.

News tags: Barstool Sportsbook | ESPN | ESPN BET | Jay Snowden | Jimmy Pitaro | Penn Entertainment