Penn National Gaming and Rush Street Interactive.

  • Popular Barstool Sportsbook could launch in New York.
  • Penn National Gaming has gained New York market access thanks to a strategic partnership with Rush Street Interactive (RSI).
  • Penn National wants Barstool Sportsbook in 10 states by the end of 2021.

ALBANY, N.Y. – Sports betting fans in New York will eventually be adding another sports betting operation in Barstool Sportsbook.

Penn National Gaming, the parent company of Barstool Sports has gained market access in NY thanks to a strategic partnership deal with Rush Street Interactive (RSI).

Barstool is looking to expand its stronghold, currently available in Pennsylvania and Michigan with the goal to be in at least 10 states with legal sports betting by the end of the year.

Barstool In The Big Apple

Barstool Sportsbook has become extremely popular in the Pennsylvania market and it is expected to see similar success in New York.

The Empire State is also working towards launching a mobile betting market, which makes this the perfect time for Barstool to enter the market, gaining a foothold just in time for mobile betting.

“Gaining potential access to what could become one of the nation’s most lucrative sports betting markets has been a major priority for our Company,” said Jon Kaplowitz, Penn National’s Sr. Vice President of Interactive Gaming. “We are hopeful that the New York State Assembly will follow those leading revenue producing states that allow for multiple skins for mobile sports betting. A state the size of New York certainly warrants open competition and a free market approach.”

Both the online casino market and New York sports betting have been granted to Penn National per the RSI partnership. The partnership allows Penn Interactive second skin access to RSI operations.

The partnership works both ways, as RSI used this strategic partnership to launch in new markets as well. Rush Street was able to get access to the eventual markets of Ohio, Maryland, and Missouri.

With Penn National expanding into New York prior to the launch of mobile sports betting, Barstool Sportsbook would be on equal footing with other popular mobile apps in the city.

Instead of playing catchup as they have done in Pennsylvania and Michigan, Barstool will have the ability to launch day one.

This may push Barstool Sportsbook to the front of legal sports betting operators in New York.

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