PointsBet enters Colorado market

  • PointsBet has become the sixteenth online Colorado sportsbook to launch.
  • The online sports betting site was able to launch through a partnership with Double Eagle casino in Cripple Creek, CO.
  • PointsBet, which is based in Australia, has built its U.S. headquarters in Denver, Colorado.

DENVER – After months of teasing a Colorado sports betting launch, PointsBet has finally unveiled their online sportsbook to sports bettors of the Centennial State.

Colorado marks the fifth state for PointsBet to launch an online sportsbook. The other markets the company operates in include Indiana, Iowa, New Jersey, and Illinois.

Ironically, Colorado sports betting is also fifth in terms of sports betting revenue per month. In September, the state took in $207.7 million in handle which was the fifth most in the nation.

However, while this seems like a relatively new and promising endeavor for PointsBet, they are the sixteenth online sportsbook to launch in the state. The company has undergone several major deals and partnerships in Colorado to remain relevant and should help them stand out among competitors.

The Build-Up To Launch

PointsBet has arguably invested almost more time and resources into the Centennial state than any other online sportsbook on the market.

For starters, the Australian bookmaker made Denver, CO the site of their U.S. headquarters. They also promised to actively hire graduates from the University of Colorado to work at their headquarters.

“Launching in Colorado, the site of PointsBet’s US headquarters, is an extra special moment for the business. This is our fifth state of operation in the US following our most recent launch in Illinois, and as always, we will be providing this passionate, sports-loving community with the fastest online sports betting product in the market and the most betting options for every NFL, NBA, MLB and NHL game,” said Johnny Aitken, PointsBet USA CEO.

PointsBet also landed a first-of-its-kind deal in becoming the official sports betting sponsor for the University of Colorado Athletics. The company promised to invest in the future careers of the university’s athletes.

On the professional sports side, PointsBet also landed a deal with Kroenke Sports and Entertainment back in August. This allowed them to become the official partner of the Denver Nuggets, Colorado Avalanche, the Colorado Mammoth, and the Pepsi Center.

“It is a great feeling to now be able to officially introduce Colorado sports bettors to the competitive advantages PointsBet possesses in owning our technology end-to-end, as well as light up our major investments in the state like our fully exclusive deal with the Kroenke Sports and Entertainment team across the Denver Nuggets, Colorado Avalanche and the Ball Arena in advance of the upcoming NBA and NHL seasons,” said Aitken.

Legal sports betting in Colorado officially launched on May 1. While PointsBet is a bit tardy to the party, the presence of the sportsbook has been felt for months. Online bettors in the state can now sign up remotely and start betting with this hometown sportsbook.

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