- PointsBet is now the official sports betting partner of NBC Sports after the announcement of a multiyear partnership between the two companies
- The sports betting platforms will have access to all of the NBC Sports brands and the many gameday broadcasts on the different networks around the country.
- PointsBet will have access to the new NBC Streaming service along with their sports predictor app that has over 1.1 million downloads.
STAMFORD, Conn. – On Thursday, PointsBet and NBCUniversal announced a multi-year partnership that names PointsBet as the official sports betting partner of NBC Sports.
The reportedly almost half a billion-dollar agreement will grant PointsBet with a multi-platform media and marketing opportunity during important sports events covered by the network all year long.
PointsBet will have access to all brands under NBC Sports which include the various regional sports networks, NBCSN, the Golf Channel, and all digital platforms that are NBC Sports branded.
“We are excited to begin this partnership with PointsBet, which will deliver unmatched sports betting engagement opportunities across multiple platforms,” said David Preschlack, President, NBC Sports Regional Networks, and Executive Vice President, Content Strategy, NBC Sports Group. “For NBCUniversal and PointsBet, this agreement provides considerable opportunities in the fast-growing sports betting marketplace, which is unique to this extensive and robust, multi-year arrangement. Looking ahead, we’re also excited about the significant activation opportunities that will come to fruition as sports betting continues to proliferate across the U.S.”
NBC Sports delivers over 2,200 live sporting events and its regional networks are the exclusive home to NBA, MLB, and NHL teams. With this agreement, PointsBet will now be incorporated in the multiplatform gameday broadcast across those eight networks.
PointsBet will be the legal sports betting platform to exclusively provide odds, trends, and props for the multiple NBC Sports brands along with NBCUniversal’s new streaming service called Peacock and NBC Sports Podcasts.
“NBC Sports, an iconic brand and holder of the largest sports audience in the U.S., brings significant credibility and trust to PointsBet’s operations,” said Sam Swanell, PointsBet Managing Director and Group CEO. “NBCUniversal’s decision to take an equity stake in PointsBet illustrates the alignment of our strategies, the trust across teams, and our shared belief that the U.S. gaming market is a once in a lifetime opportunity.”
Effective immediately, PointsBet will also become the official partner of NBC Sports Predictor which is a mobile sports betting type of app with many free-to-play sports gaming options and now has over 1.1 million downloads.
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Adia has a background in sports writing and strives to provide content that gives the readers accurate information. As a storyteller, she also works hard to create stories that are engaging to the audience. Whenever she’s not writing on sports betting news, she is getting her heart broken by every sports team in Georgia.