- PointsBet now has a partnership with Kroenke Sports and Entertainment.
- The partnership gives PointsBet access to multiple Colorado teams.
- PointsBet has also recently secured a partnership with the Indiana Pacers.
DENVER – PointsBet has landed a partnership with Kroenke Sports and Entertainment which leads to multiple partnerships with Colorado-based teams.
On top of that, PointsBet has also recently landed a partnership with the Indiana Pacers. These partnerships are making PointsBet more well-known across the country.
A Deal With Kroenke Sports And Entertainment
Kroenke Sports and Entertainment (KSE) is in charge of multiple sports teams in Colorado. They are in charge of the Denver Nuggets, Colorado Avalanche, and the Colorado Mammoth (National Lacrosse League). With this new deal, all three Colorado teams are now partners with PointsBet.
KSE adding PointsBet as a partner allows for further fan engagement across the board. The company wants fans to have more ways to enjoy Denver-based sports and the partnership with PointsBet is exactly what they are looking for.
“PointsBet is renowned within the gaming industry for product innovation and its unique PointsBetting products, as well as for having the fastest app in the marketplace,” said Matt Hutchings, KSE EVP & Chief Operating Officer. “Sports fans are hungry for the added dimension that fantasy sports and gaming add to their experience. We know that Nuggets, Avs, and Mammoth fans will be excited to have the opportunity to engage more deeply with their favorite teams via PointsBet.”
On top of being partnered with Colorado sports teams, PointsBet is also partnered with the Pepsi Center, where a majority of these teams play. The Pepsi Center will soon see some upgrades in the near future.
There will be multiple PointsBet-branded areas in the Pepsi Center during the 2020-21 seasons. The PointsBet Sports Bar, the PointsBet Premium Club, and more are going to be available in the arena. Further improvements such as enhanced WiFi are expected as well.
The Pacers Deal
In Indiana, the Pacers and PointsBet have finalized the details of their partnership. This partnership has landed PointsBet a very coveted advertising spot during home games for the Pacers.
In basketball games, one of the most coveted advertising spots is the area between the bench and the baseline. It is where the sponsors are seen most on television. PointsBet will now have a spot in that area, meaning PointsBet ads will be seen on television during home games for the Pacers.
This is the first time a legal sports betting company landed such a spot. Now legal sports betting has gotten even more mainstream thanks to this partnership with the Pacers. Deals like this are slowly turning the Australian-based company into a household name in the U.S.
Daniel is a writer that enjoys writing to inform readers. When Daniel was writing for The Borgen Project, he liked informing the world about victories in global poverty issues. Daniel is also an avid horse racing fan who has been going to the track with his father for over a decade betting the ponies. When he is not writing about sports betting or at the track, Daniel loves playing video games and watching sports in his spare time.