- Sportradar and the newly-formed United States Football League have announced a multi-year data and integrity partnership agreement ahead of the league’s inaugural season.
- The data agreement should allow state-regulated sportsbooks to offer United States Football League betting odds, an important step for the initial popularity of the up-and-coming league.
SAN DIEGO – The United States Football League – a newly-formed professional football league that is scheduled to begin their inaugural season in April – announced a new multi-year agreement with Sportradar, a leading data and integrity firm.
Sportradar Adds USFL Partnership
The agreement makes Sportradar the official sports data partner of the newly-formed league and will allow USFL contests to be hosted on state-regulated sportsbooks in the United States.
According to a statement released by Sportradar, the firm will provide the USFL with a variety of services.
Perhaps the most important aspect of the agreement is the data collection and delivery services, which extends to providing legal sports betting operators with accurate data and statistics for settling wagers and odds.
This should allow USFL contests to be offered at state-regulated sportsbooks, though it will be up to each individual sportsbook to decide if they shall offer betting odds on the new league.
Sportradar will also perform integrity services for the league, including bet monitoring through the firm’s Universal Fraud Detection System.
The firm will conduct a full audit of the league’s integrity guidelines, provide ongoing integrity education and awareness-building to both staff and players, as well as compile an annual due diligence report.
Sportradar’s statement described their Universal Fraud Detection System as “an advanced and proven bet monitoring system that has been independently assessed and verified by recognized experts in the field of sports betting and integrity.”
The deal adds the USFL to Sportradar’s list of partners, which now includes high-profile leagues such as the NBA, WNBA, and the G-League, as well as up-and-coming leagues such as Athletes Unlimited.
The USFL was first formed in 1983 and ran through the 1985 season, folding prior to the 1986 regular season when it won an antitrust case against the NFL. However, the league was awarded a legal victory in name only; the USFL was awarded a total remedy of $3, leading to the league’s collapse.
The original iteration of the USFL was home to several high-profile athletes and served as a direct competitor to the NFL.
The new USFL is merely a spiritual successor to the original USFL. No league officials, owners, or any other associated personnel are affiliated with the new league, though the eight franchises scheduled to compete in the inaugural season share locations and names with franchises from the original USFL iteration.
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