Spotlight Sports Group is making plans to push for more US sports betting related content.

  • Sports content and data provider Spotlight Sports Group is expanding its presence in the US market with new content.
  • Spotlight Sports Group already has partnerships with US-based companies Pickswise, Racing Post, and FreeSuperTips.
  • The content push will begin with the resumed MLS season and spread on to all major US sports.

LONDONSpotlight Sports Group is looking to expand its reach in the US market. To do so, the sports data and content provider will increase the content produced on major US games going forward.

The plan is to begin with the resumption of the MLS season that is incoming and to continue on to other major US sporting leagues.

Spotlight Sports Group already has deals in place with Racing Post, PicksWise, and FreeSuperTips, all US-based sports betting entities.

Bigger US Presence

Spotlight Sports Group’s push to increase its content portfolio for legal sports betting in the United States is coming just in time as the MLS, NBA, and MLB are all returning in the coming weeks.

What the sports data and content provider is looking to do is provide more analytical data for these leagues, allowing for more in-depth information provided to sportsbooks and game picks entities.

Spotlight Sports Group is hoping to partner with more sportsbooks in the US going forward as more states begin legalizing sports betting.

Rob Black, Spotlight Sports Group B2B Head of Content Sales spoke on the company’s plan for the future of the US market with the forward growing momentum of sports betting in the states.

“It’s been nearly two years since the US Supreme Court struck down the federal ban on legal sports betting and nearly 75% of US states have either legalised sports wagering or introduced legislation to do so,” said Black. “With operators opening up across the country there will be a lot of new sports bettors. We are perfectly placed to partner with these operators to educate and reach a new audience on sports betting. Our content is specifically designed to help reach and retain customers while giving them the best information to place an informed bet responsibly.”

Spotlight Sports Group has over 30-years of experience providing content and editorial analysis to patrons. This experience makes them the perfect vassal for the expansion of sports betting in the states.

We are sure to see the benefits of the companies US expansion as the sporting leagues persist throughout the remainder of the year.

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