Sports Betting

  • Six states would have totaled an estimated $320.5 million in tax revenue with regulated sports betting.
  • GeoComply tracked over 242 million legal sports betting transactions throughout Week 1 of the 2023 NFL season.
  • Sportsbooks added 1.1 million new sports betting accounts, a 40% increase from last year.

LAS VEGAS – States without sports betting missed out on over $320 million dollars in Week 1 based on their astounding number of attempts to bet. Missouri had the most eager NFL betting fans with roughly 553,000 geolocation checks.

Operators use GeoComply, a geolocation compliance company, to check where players are when trying to place a bet or sign up for a sportsbook. GeoComply tracked over half a billion legal sports betting attempts in Missouri from September 3 to September 10.

Most of those attempts are likely before the Kansas City Chiefs and Detroit Lions game that kicked off the 2023-2024 NFL season on September 7. Professional Missouri sports teams are aware of their revenue losses and are pushing for legal sports betting to be on the 2024 ballot.

The Kansas City Chiefs and other Missouri teams hope that voters will support legal Missouri sports betting on the ballot. The 553,000 geolocation checks indicates that Missouri residents want legal sports betting.

Other Unregulated States Contribute to History

Week 1 saw 243.3 million geolocation transactions and 1.1 million new player accounts, both marking massive increases from last season. There are more states with sports betting for this season’s NFL kickoff. But, many highly populated states missed out on betting for the opening weekend.

Georgia, Mississippi, Minnesota, South Carolina, and Alabama combined for roughly half a million geolocation checks in Week 1. Combined with Missouri, the six unregulated states totaled one million checks by legal NFL betting sites. With this, the states lost an estimated $320.5 million in tax revenue.

Those interested in the full Week 1 report can find it on GeoComply’s website.

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