- Wayne Gretzky will be joining BetMGM’s hockey and North American marketing team as part of a multi-year deal.
- BetMGM will promote the NHL Playoffs on their betting apps.
JERSEY CITY, N.J. – With the NHL postseason in full swing, BetMGM has moved to partner with NHL legend Wayne Gretzky to advertise the league and playoffs.
Gretzky will officially be with the hockey and North American teams with the new promotion. The BetMGM app will promote NHL betting with strategic marketing campaigns curated with The Great One.
Additionally, BetMGM has become the official exclusive sports betting partner of the Hockey News. This will see original sports betting content and premiere hockey news coverage integrated into the app.
The Great One joins the King of Sportsbooks.
— BetMGM 🦁 (@BetMGM) June 2, 2021
Gretzky is one of the biggest names in the hockey world so he is the perfect person to be tasked with promoting hockey on the sports betting end.
Gretzky’s presence will hopefully increase fan engagement for both viewers of the NHL as well as NHL betting fans.
“BetMGM is a terrific company and one at the forefront of the dynamic changes taking place in the sports business,” said Gretzky. “I’m excited to be a part of the company’s continued expansion into new states and territories and to help tell BetMGM’s story.”
The NHL Playoffs are the busiest time for hockey betting fans and it’s when sportsbooks see the most action. This is why the announcement comes at the perfect time, with the postseason in full swing.
Betting fans will see unique events surrounding the NHL Playoffs and Gretzky’s presence will surely help boost sports betting within the NHL community.
BetMGM did not just stop there, as they are now the exclusive betting partner of the Hockey News as stated earlier. The popular sportsbook will be providing exclusive news-related content that is both print media and video content. Award-winning journalists will be the creators of these original ideas.
“When looking for the best sports betting partner for our readership, trust and brand positioning were key factors,” said W. Graeme Roustan, owner and publisher, The Hockey News. “BetMGM is a trusted, well-known operator and we couldn’t be more excited to have found a long-term partner for our sports betting related content.”
BetMGM and the NHL have truly embraced one another under legal sports betting. Between the Gretzky deal and the Hockey News partnerships, NHL fans will surely gain new betting experiences.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.