GVC Holdings Review
While its name may sounds like a shady hedge fund, it is actually an online gambling company based on the Isle of Man, between the United Kingdom and Northern Ireland. GVC Holdings provides sports betting and gaming services to both online and retail gambling locations all over the world. The company was founded in 2004 and has gradually expanded its operations and holdings to become a major player in the sports betting industry. GVC Holdings did not accept U.S. customers for a long time, but the company recently re-entered the U.S. market.
In May 2019, the company attained a license to operate in both New Jersey and Nevada, and the company has since expanded to other states as well. While the availability of GVC Holdings properties is limited for American players, they still represents a good betting option for the handful of U.S. residents that can access them. The purpose of this review is to provide information on what GVC Holdings does as a company, what betting options it offers for players, and its current and future outlook.
GVC Holdings And US Sports Betting
GVC Holdings and the US have a complicated history. Back in 2004, the company was free to operate online sportsbooks in the US. But, the UIGEA was passed in 2006. Due to the passage of this federal law, GVC Holdings were no longer able to operate their online sportsbooks in the US. Since then, the company has not operated in the US. But that is slowly changing. When the Professional and Amateur Sports Protection Act (PASPA) was overturned by the Supreme Court of the United States, states gained the ability to create their own sports betting laws. Now sportsbook operators from all over the world are entering the US market. GVC Holdings is no different.
States That GVC Holdings Operates In
There are a couple of different states where you will find sportsbooks that are operated by GVC Holdings. GVC Holdings is operating in Mississippi and in New Jersey. More specifically, GVC Holdings operates a sportsbook in Beau Rivage Resort and Casino in Mississippi and the Borgata, a casino that is in Atlantic City, New Jersey. For now, these are the only locations where you can bet on sports at a sportsbook operated by GVC Holdings. As more states legalize sports betting, the company will surely expand their operations. This is especially so because they have a strong partnership in place.
Partnerships That GVC Holdings Has In Place
There is one major partnership that GVC Holdings that has in place that really helps set their foot in the US sports betting market. They are currently partnering with US-based company, MGM Resorts International. The joint venture between the two companies is called Roar Digital. Through this partnership, GVC Holdings will provide technology to MGM Resorts so they can be active in the sports betting market. More specifically, GVC Holdings provides sports betting in the playMGM app. By doing this, MGM Resorts gives GVC Holdings access to the US sports betting market. MGM Resorts currently operates in 15 different states. If all those states were to legalize sports betting, that would give GVC Holdings access to nearly 90 million potential sports bettors.