- FanDuel will be opening its second sportsbook in New Jersey at the Bally’s Atlantic City Hotel & Casino.
- This will be FanDuel’s second retail location in the Garden State, which will have a permanent spot at the casino by the Spring of 2021.
ATLANTIC CITY, N.J. – Bally’s Atlantic City Hotel & Casino has announced their plans to open up a FanDuel Sportsbook on their property in the coming months. A few pending deals have to take place prior to the opening of a temporary sports betting venue on the grounds.
FanDuel has said that they plan to build an addition to the existing casino that will create a permanent space for the sportsbook which will be geared specifically toward the needs of the sports betting gambler.
The Details That Will Make It All Happen
Bally’s is currently in the process of being purchased by Twin River Worldwide Holdings (TRWH) and the transaction is slated to be finalized before the start of the new year.
There is already an existing sportsbook at Bally’s in their Wild, Wild West area but that is set to close as soon as the deal does. During that time, the location will have no sports betting venue available until FanDuel opens up their temporary space.
TRWH has put in its application to the New Jersey Casino Control Commission (NJCCC) to become licensed to run a casino in New Jersey as the company itself is based out of Rhode Island.
The committee will go over this application on Tuesday to either approve or deny the request. Once TRWH has been approved to operate sports betting in New Jersey, the FanDuel Sportsbook would be able to open their doors.
FanDuel already runs the sports betting venue at the Meadowlands Racetrack, making Bally’s their second New Jersey retail book.
The Meadowlands has had the best record of business, bringing in the most revenue in the entire Garden State with its sportsbook. In just nine months, they’ve recorded almost $119 million in revenue, surpassing all other sportsbooks in New Jersey.
The permanent construction for Bally’s FanDuel Sportsbook will be right in the middle of the casino floor. Construction is expected to be finished by the Spring of 2021.
Until then, the temporary location is expected to be in the area where the current sports betting activities have taken place.
Once FanDuel opens up, all nine casinos in Atlantic City will have sports wagering on their casino menu which only helps the Garden State in trying to reach their goal to be at the top of the sports betting industry for all of the United States.
What’s Happening Next?
Twin River will officially be changing their name on November 9 to Bally’s Corporation. The main point of their purchase of Bally’s was for the name, as its brand is much more famous than that of Twin River.
In total, TRWH spent $200 million for three locations and ownership of the brand’s name.
This will not be the first time that TRWH will be working with FanDuel as they’ve already done business with the sportsbook at their Colorado locations. The hope is to bring the people of New Jersey the same great sports wagering offerings like that of the Centennial State.
“They are great partners and we are thrilled to work with them in another exciting, gaming-centric market like Atlantic City,” said George Papanier, Twin River’s president and CEO. “The permanent sports book location is going to be one of the many exciting changes we have in store for the Bally’s property, a unique location just steps away from center Boardwalk where millions stroll by annually.”
With FanDuel reporting the top profits for New Jersey who have already had a record-breaking month in September for the nation with over $748 million in handle brought in, another FanDuel location can only help bring those figures to new heights.
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News tags: Atlantic City | Bally’s Atlantic City Hotel & Casino | Bally’s Corporation | Ballys | Colorado | FanDuel | George Papanier | Meadowlands Racetrack | New Jersey | New Jersey Casino Control Commission | NJCCC | Rhode Island | TRWH | Twin River | Twin River Worldwide Holdings | Wild Wild West
Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.